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The REALTOR® Difference: How One Broker Used Her IRAR Member Benefit to Help a Client(Post)
Sometimes, the best business opportunities start with a simple question. That was true for a client who reached out to her REALTOR® with a problem. She was frustrated with where her retirement funds
5 Ways to Showcase the REALTOR® Difference and Elevate Your Practice(Post)There’s a fundamental distinction between holding a real estate license and being a member of the National Association of REALTORS®. “The REALTOR® Difference” is about upholding a storied history of e
Solid Strategies for Attracting Leads & Landing More Business(Post)Simply put, the secret to success in real estate starts with lead generation—whether you’re new to the industry or a seasoned pro. Having a pipeline of prospective customers serves as the catalyst
Successful Strategies to Up Your Sales Game (Post)As every REALTOR® knows, sales and marketing are central to your business, and you can’t have a successful business without a strong strategy. This collection of essential resources from Your Store, t
From Commitment to Action: Your Fair Housing Resource Guide for April 2026(Post)Every April, the real estate industry honors the passage of the Fair Housing Act — a law that fundamentally reshaped the American promise of homeownership. But fair housing isn't a moment in history.
Prioritizing REALTOR® Safety: Equipping You for a Secure September(Post)As September unfolds, safety remains a paramount concern for all REALTORS®. At the REALTOR® Store, we recognize the significance of safeguarding yourself while pursuing your profession. In support of
The 2025 Code of Ethics Collection Has Arrived—Shop and Save 10%!(Post)The National Association of REALTORS® is proud to announce the release of the highly anticipated 2025 Code of Ethics Collection. As REALTORS®, upholding the highest standards of professionalism and in
THE NEW AGENT RESOURCES YOU NEED NOW!(Post)Few industries have as much competition—and as much opportunity—as the real estate field. As a new agent, how can you stay a step ahead and reach your full potential? You have the mindset, the pers
Unveiling the 2024 Code of Ethics Collection: Elevate Your Ethical Standards!(Post)The REALTOR® Store is thrilled to announce the much-anticipated release of the 2024 Code of Ethics products, available starting today! This release marks a pivotal moment for all real estate professio
7 Little Books: Thousands of Business Boosting Tips(Post)Looking to step up your game? The best strategies to progress in any field are learning from seasoned peers and gaining experience on the job. NAR’s “Little Book”Series combine both these approaches i
What Top Performers Know (and Use) That Struggling Agents Don’t(Post)The difference between agents who struggle and those who thrive isn't just talent—it's having the right tools and strategies. These six featured products from the REALTOR® Store are essential resource
2026 Market Outlook: What NAR Members Should Watch Right Now(Post)As 2025 winds down, many NAR members are asking where the housing market is headed next. Based on the latest data from the National Association of REALTORS®, along with insights from national pricing