Simply put, the secret to success in real estate starts with lead generation—whether you’re new to the industry or a seasoned pro. Having a pipeline of prospective customers serves as the catalyst for your business growth over the long term, and without it your bottom line will suffer. So how do you engage new customers and capture potential clientele? The key is to have a solid marketing plan that incorporates multiple strategies to build your book, turn leads into prospects, convert prospects into clients, and find yourself with a profitable transaction in the end.

Lead generation can seem like a daunting task, and though it can be challenging, there are some tried and tested tactics that will help you reach a wider audience, build your portfolio, and land those sales. Your Store, the REALTOR^® Store, has sourced the most effective resources for you and is your go-to for essential lead-generating products, including:

Marketing Strategy & Lead Generation Toolkit

Developed by the Center for REALTOR^® Development as part of the Marketing Strategy and Lead Generation Course, this toolkit is a goldmine of educational checklists and worksheets designed specifically to support REALTORS^® in their marketing efforts.

Here’s a sampling of the invaluable tools included in the kit:

Checklist: Are You In Sync With Your Brokerage?

• Take a closer look at your relationship with your brokerage and see where you’re aligned and where you might need to address some differences.

Template: SWOT Analysis

• Once you’re aware of your Strengths, Weaknesses, Opportunities, and Threats, you can build a stronger strategic plan.

Template: Extended Marketing Plan

• This invaluable tool will help you build a long-term sales strategy.

How to manage your brand online, and social media presence

• As modern marketing increasingly goes digital, social media is an indispensable component of any marketer’s strategy.

Want to learn more? The Marketing Strategy online course is coming soon to the Center for REALTOR^® Development, but you can view the course outline and register for an instructor-led course here.

Define Your Niche and Ditch Your Door Knocking Strategy Webinar

Led by best-selling author and sought-after strategist Debra Trappen, this webinar explores one of the most damaging mindsets to your business growth—the belief that everyone in the real estate business can, or should, be all things to all people. Watch this webinar to learn the many benefits of defining your niche, from saving time to generating more referrals.

Trappen shares a refreshing approach to defining your unique place in the market so that you can know with confidence:

• who you want to serve
• why you want to serve them
• what message and solutions you will offer them
• how you want people to feel after the experience you deliver

This webinar will help you focus on the essentials of your personal branding so you can create connections with potential homebuyers and sellers that will lead to new customers and a more prosperous business.

Cold Calling for Women: Opening Doors & Closing Sales

Are you nervous to pick up the phone to try to drum up more business? Then this book is for you. Author Wendy Weiss, a highly successful sales coach, provides a foolproof marketing plan for cold calling that is efficient and effective—and even enjoyable!

By the time you finish this book you’ll be calling new prospects with confidence and authority. Weiss’ simple, direct approach and step-by-step guide, including appointment-setting scripts, means you’ll soon by turning those prospects into profitable sales. Based on practical, real-life, hands-on experience, this book has the cold calling process down cold!

Wendy Weiss, known as The Queen of Cold Calling, is a sales trainer who helps entrepreneurs, business owners and sales professionals gain confidence, reach more prospects, close more sales, and make more money.

Ready to increase your flow of quality leads and boost your bottom line? Drop by Your Store, the REALTOR^® Store, and build your lead generation library with these must-have products.