Secrets of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate's Super Producers

The Secrets of Top Selling Agents webinar program has been a leading source for real estate education, career advice, and best practices since 2007. These game-changing tips from some of the biggest names in the real estate industry are compiled in a must-read book. Each chapter features tips from a different real estate super producer to help professionals effectively grow and manage a successful real estate business. Here are a few takeaways from the product: 

• Lead Generation: Nothing is more important to the success of your real estate business than generating new leads. This book covers the tried and true methods like geo farming, open house conversions, and FSBOs, as well as the latest trends such as IGTV and leveraging iBuyers to get more appointments.
• Business and Wealth Building: If you are not building a business, then you are just working for one. Learn the mindset of investing and business building from Linda McKissack, Dirk Zeller, and Leigh Brown. Then, explore the secret to staying and feeling successful with insights from Floyd Wickman.
• Negotiation and Scripts: Learn the answers to questions your clients and other agents are going to ask and how to overcome the objections you face from prospects. From Howard Brinton’s STAR Power System to Alexis Bolin’s negotiation tactics to get your contracts closed, this book will give you the right words to say and even how and when to say them.

About the Author

As a national speaker for Homes.com and other major real estate search sites, Joe Sesso has spoken to more than thirty-five thousand real estate professionals in forty-nine states about the secrets to real estate success. His unique background makes him an expert on sales techniques.

Sesso began in the industry as a real estate investor where he invented a unique foreclosure system that helped him accumulate a multi-million dollar personal portfolio. During that time he authored The Foreclosure Revolution, which predicted the American housing crisis in the late 2000s. Sesso is currently the national speaker and sales director for Homes.com.

Sesso is a member of the National Speakers Association and Toastmasters International, and has been a REALTOR®  for seventeen years. Sesso received his bachelor’s degree and MBA from Indiana University and his master’s degree in global management from the Thunderbird School of Global Management at Arizona State University.