As every REALTOR® knows, sales and marketing are central to your business, and you can’t have a successful business without a strong strategy. This collection of essential resources from Your Store, the REALTOR® Store will help you build a solid plan with tried and tested tactics to reach more customers, build your portfolio and land more sales—whether you’re new to the industry or a seasoned pro.
What’s the best way to become a super producer in real estate? Turn to those who’ve already gotten to the top. Author Joe Sesso compiled this invaluable volume with game-changing tips from some of the biggest names in the industry to help you effectively grow and manage a successful business covering key topics like:
- Lead Generation
- Business and Wealth Building
- Negotiation and Scripts
As a national speaker for Homes.com and other major real estate search sites, Joe Sesso has presented to more than 35,000 real estate professionals about the secrets to real estate success. Sesso has a bachelor’s degree and MBA from Indiana University and a master’s degree in global management from Arizona State University.
Lots of practitioners in our industry are long on longwindedness but short on authenticity. And without authenticity, you could lose the trust of your clients and potential customers.
Author Leigh Brown has a reputation for her “outrageous authenticity,” and with a sales approach that has skyrocketed her to the top 3% of real estate agents in the nation, you’ll want to hear what she has to say. Check out this must-have resource for the tools you need to:
- Present yourself confidently
- Use social media to explode your fan/customer base
- Understand your customers’ needs which will result in increased sales numbers
- Brand yourself consistently for long-term success
Leigh Brown is a successful REALTOR®, forward-thinking CEO, best-selling author, and sought-after speaker. She was the National President of the Residential Real Estate Council and an Advisory Board Member for the REALTORS® Relief Foundation and the REALTORS® Political Action Committee (RPAC) Chair for Fundraising.
You’re in the numbers business and this essential book fits right in with 1,200 effective tips to help you find success in real estate. As a REALTOR®, you’ve always relied on REALTOR® Magazine for valuable business tips and tools. Now you can benefit from the magazine’s insider insights and handy checklists in one information-packed volume. Here's a sampling of the some of the topics:
- 23 steps for generating more leads
- 10 ways to practice real estate lawfully
- 5 great sources for mailing lists
- 6 ways to get positive PR
- 7 tips for working with foreign real estate buyers
- 8 1031 exchange rules you can’t ignore
- 5 favorite FSBO flips
- 10 steps to creating a successful blog
This valuable book covers every aspect of real estate sales with practical advice and an easy-to-use format that fits into your on-the-go career. If you want to get ahead and consistently grow your income, this quick-reference guide will instantly become your go-to resource for every day and every deal.
With so many sales and marketing books to choose from, how do you find the one that has the most value? This volume is written specifically for your profession from a real estate agent's point of view to ensure that the advice and information is the most comprehensive and relevant for your business. Find out about the four elements of a balanced marketing mix: promotion, place, product, and price. Through the lens of market research, data analysis, and market segmentation, learn how to boost sales and increase your efficiency with a resulting bump in your bottom line.
With 30+ years in the industry, Chris Grover gleans his sales and marketing wisdom from his successful ventures in real estate and his experience as a broker-owner. He also serves as Victor Valley College's Department Chair for Business-Real Estate.
There is nothing small about the impact The Little Orange Book: Sales and Marketing Rules to Live By For REALTORS® can have on your business. Hundreds of NAR members and our experienced marketing group have teamed up to put together tips and tricks to take you to the top.
Easy to read and hard to put down, The Little Orange Book helps you take your business to the next level with advice, tips, and tricks for generating leads and maintaining client relationships, featuring topics such as:
- Sales and Marketing Philosophies
- #1 Thing You Wish You Knew
- Key Dos and Don’ts
- Finding Business and Cultivating Leads
- Best Advice You Ever Received
- Tricks of the Trade
- Using Technology in Your Marketing
- Essentials for Success
The Little Orange Book: Sales and Marketing Rules to Live By For REALTORS® is the fifth in the Little Book series, which can be purchased individually or in a bundle of seven at a substantial discount. They come in a handy, portable 4.25 x 5.5 inches or as a digital download.
Ready to try out the tactics that will take your business to new heights? Visit Your REALTOR® Store to build your sales and marketing library.