The REALTOR® Advantage, Is Your Agent a REALTOR® Brochure - Download This brochure was created with support from the That’s Who We R® campaign and helps support the messaging that whether buying or selling, REALTORS® bring value to...

(7L) tells the entertaining and educational story of real estate agent Rick Masters, who is suffering from a slow market when he meets a mortgage professional who has built a successful business without advertising or personal promotion.  Skeptical,...

Winning every listing can't be this easy, can it? Yep! John McKenna, Pennsylvania Realtor®, purchased Ian Grace's HOODOO advertising package just over 3 years ago -- he put Ian's system into place and since then hasn't missed one listing -- and he is...

CRD Marketing Strategy & Lead Generation Toolkit Discover personalized learning experiences with the Center for REALTOR® Development (CRD), NAR’s home for exceptional education. Boost your business by investing in yourself. Get started at...

The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media You own a brand.  Its name is your name. You need to take ownership of it and earn recognition as an expert...

Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as...