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Brand to Expand: From Invisible to Invaluable in 14 Days with the Power of AI is a workbook for auditing and strengthening your personal brand with artificial intelligence. Written by Kimberly Offord for real estate professionals, it starts from one idea: branding is not just a color, a logo or a tagline. It is what makes you uniquely you.

What’s Inside

• What Is a Brand? What a brand is and is not, and the five steps to better brand messaging
• Brand Audit: a complete audit of how the world sees and interprets your brand today
• The Market: how well you know your target market, and how to use that to communicate value
• Your Core Values: your “why,” and what you know about yourself and your business
• Unique Value Proposition: combining market and core values with your mission and vision statements
• The Brand: bringing it together to develop your brand
• Resources: a color guide for branding, a social media content planner, niche suggestions, social media content topics and online resources

How the AI Prompts Work

• Each prompt page gives you a marketing focus, a description and the prompt itself
• Fill in the bracketed sections with your own experiences and information, then run the prompt in an AI tool such as ChatGPT
• Prompts cover core values, mission, vision and value proposition, brand development, and marketing and social media content
• Free with the workbook: a PDF of every prompt, so you can copy and paste instead of typing

Frequently Asked Questions

Do I need experience with AI?
No. The workbook explains what an AI prompt is for someone who has never used one.

Do I have to finish in 14 days?
No. The activities are spaced over 14 days so the process isn’t overwhelming, and you can go at your own pace.

How long is it?
The PDF is 107 pages.

Is there a print version?
Yes. The physical workbook is also available.

Is it part of a bundle?
Yes. It is included in the AI Essentials for REALTORS® Bundle with three webinars.

This digital product is delivered to your My Account immediately after checkout. Nothing will be shipped. Item #E141-490.