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This book is a step-by-step approach offering practical guidelines and proven methods to become the trusted advisor to high-net-worth buyers and sellers in your luxury market. With practical examples, stories and concrete processes, Jack Cotton’s four decades of Luxury Real Estate Experience will come alive for you.
Selling Luxury Homes will teach you:
How to Develop Expertise in 5 Critical Areas
Market and Values
Listing Preparation
Pricing
Marketing
Negotiating
About the Author
Jack Cotton began his real estate career when he started a brokerage in his college dorm room. After more than four decades in luxury real estate, Jack is nationally recognized as an expert in the listing and selling of luxury homes, with one of the most successful luxury real estate track records in the country.
This book is a step-by-step approach offering practical guidelines and proven methods to become the trusted advisor to high-net-worth buyers and sellers in your luxury market. With practical examples, stories and concrete processes, Jack Cotton’s four decades of Luxury Real Estate Experience will come alive for you.
Selling Luxury Homes will teach you:
How to Develop Expertise in 5 Critical Areas
Market and Values
Listing Preparation
Pricing
Marketing
Negotiating
About the Author
Jack Cotton began his real estate career when he started a brokerage in his college dorm room. After more than four decades in luxury real estate, Jack is nationally recognized as an expert in the listing and selling of luxury homes, with one of the most successful luxury real estate track records in the country.
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