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Cross-Cultural Selling for Dummies: Teaches readers how to increase sales to people from different cultures such as Hispanics, Asians, African Americans, Middle Easterners and others. In this popular book you will learn to:
Build trusting relationships with multicultural clients.
Understanding how culturally-based beliefs can affect a transaction.
Negotiate with people who are born hagglers.
Identify the different motivators of multicultural customers.
Effectively closing cross-cultural sales.
About the Author:
Michael "Soon" Lee, DBA, CRS, GRI, has been a real estate broker for over thirty years and has taught tens of thousands of agents around the world about how to develop an endless stream of new clients, to become a world class negotiators and to defend their commissions against increasing downward pressures. Dr. Lee is the author of eight books and hundreds of real estate articles and uses his systems to get his clients to pay him 120% more than other agents in his area.
Cross-Cultural Selling for Dummies: Teaches readers how to increase sales to people from different cultures such as Hispanics, Asians, African Americans, Middle Easterners and others. In this popular book you will learn to:
Build trusting relationships with multicultural clients.
Understanding how culturally-based beliefs can affect a transaction.
Negotiate with people who are born hagglers.
Identify the different motivators of multicultural customers.
Effectively closing cross-cultural sales.
About the Author:
Michael "Soon" Lee, DBA, CRS, GRI, has been a real estate broker for over thirty years and has taught tens of thousands of agents around the world about how to develop an endless stream of new clients, to become a world class negotiators and to defend their commissions against increasing downward pressures. Dr. Lee is the author of eight books and hundreds of real estate articles and uses his systems to get his clients to pay him 120% more than other agents in his area.
The official guide from NAR to guide consumers through the home selling process!
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling outlines the process of selling a home. It presents a...
This book is a step-by-step approach offering practical guidelines and proven methods to become the trusted advisor to high-net-worth buyers and sellers in your luxury market. With practical...
Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology is one of the most powerful tools you will ever use.
It’s on your desktop,...
Ninety-two percent of all home buyers consider energy efficiency at least somewhat important with 46 percent of all home buyers ranking energy efficiency as very important when considering a home for...
Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World
Inspired by the world’s most ambitious conversation about diversity, this co-authored book takes a unique look at the challenge...
Kiss, Bow, or Shake Hands: Sales and Marketing: The Essential Cutural Guide--From Presentations and Promotions to Communicating and Closing
In today's rapidly expanding global marketplace,...
In partnership with the Right Tools Right Now Program the digital version of this product is FREE to members!
NOW AVAILABLE FREE FOR MEMBERS!
Signed into law in 1968, the federal Fair Housing Act...
Updated April 2016
The most comprehensive Fair Housing resource!
This handbook is an excellent resource for fair housing guidance. It is the most comprehensive fair housing resource available...
Real estate agents have no shortage of motivational programs and sales techniques to choose from in the sea of business self-help advice. Some of these are great, but what's been missing is a...
In partnership with the Right Tools Right Now Program the digital version of this product is FREE to members!
This pocket guide is a must for anyone involved with management or leasing of real estate...
Safely secure your real estate signs with LISTINGLOCK™.
LISTINGLOCK™ is a discreet lock that replaces normal "S" hooks securing listing signs to the sign post. LISTINGLOCKS™ also...
The REALTOR® Advantage, Is Your Agent a REALTOR® Brochure
This brochure was created with support from the That’s Who We R® campaign and helps support the messaging that whether...
Foreclosures, Short Sales, and REOs: Tools for Success in Today's Market
In this book, you will review both the judicial and non-judicial foreclosure processes, along with rights of redemption and...
New!
In Peeling the Onion, Leigh Brown shares how we can break the chains that bind us to social media platforms to engage in real relationships.Leigh’s belief in the importance of living a...
The Non-Obvious Guide To Marketing & Branding (Without a Big Budget)
A comprehensive guide to everything you ever wanted to know about marketing, from building your real estate brand to standing...
