Few industries are being reshaped by the future of work as visibly as real estate. Artificial intelligence is rewriting daily workflows, compensation conversations have grown more direct, and clients arrive more informed — and more discerning — than ever.
Yet the professionals who thrive in this next chapter won't be the ones chasing every trend. They'll be the ones who pair powerful new tools with the human skills no algorithm can replicate.
This July, the REALTOR® Store has gathered resources to help you do exactly that — and thanks to NAR's Right Tools, Right Now (RTRN) program, each one is 20% off for the month.
Put AI to Work on Your Value Proposition
The most immediate way the future of work is arriving is through AI — and the members getting ahead are the ones learning to direct it rather than fear it.
In AI in Real Estate: Optimizing Your Value Proposition for Better Compensation, Kimberly Offord walks through five practical steps for using AI to sharpen your brand story, surface market insights, and communicate your worth with clarity. In a market where value is questioned more openly than ever, that's a skill worth investing in. The 42-minute on-demand session also includes a bonus resource packet you can put to work right away.
Right Tools, Right Now: 20% OFF — $23.96 (regularly $29.95)
Master the One Skill AI Won't Replace — Pricing
For all that technology can do, pricing a home correctly remains a distinctly human blend of data, judgment, and market intuition — and it's one of the clearest ways a real estate professional proves their worth. Pricing It Right: Proven Strategies to Price Listings to Sell, Not Sit tackles the discipline head-on, helping you position a listing to attract offers instead of lingering on the market.
Right Tools, Right Now: 20% OFF — $23.96 (regularly $29.95)
Pair it with Full Value: Proven Methods to Price and Sell Your Home for Maximum Profit by Jack Richards, a research-driven look at how a handful of deliberate decisions can move a sale price by 5% or even 10%. Grounded in academic and industry studies, it's a resource you can learn from yourself and confidently hand to sellers who want the numbers behind your advice.
Right Tools, Right Now: 20% OFF — $16.76 (regularly $20.95)
Make Your Expertise Tangible
As buyers and sellers grow more self-directed, the ability to put clear, professional guidance in a client's hands is a quiet competitive advantage. The "Getting It Sold" Brochure (100-Pack) gives sellers practical direction on staging, curb appeal, and showing their home at its best — while reinforcing the value you bring to the marketing process. Sold in packs of 100, it's an easy addition to listing presentations, open houses, and client meetings.
Right Tools, Right Now: 20% OFF — $23.96 (regularly $29.95)
Build the Systems That Sustain a Career
The future of work is increasingly self-managed, and the professionals who last are the ones who build durable habits and hold themselves accountable to them. Six Figures in Twelve Months: Real Estate Planner and Habit Tracker by Marki Lemons Ryhal turns that idea into a working system — weekly and monthly goal planners, a habit tracker, and dedicated space for your marketing calendar, budget, and audience strategy. It's a reminder that consistency, not intensity, is what compounds over a career.
Right Tools, Right Now: 20% OFF — $15.99 (regularly $19.99)
Don't Lose Sight of the "Why"
However much the tools evolve, the heart of this profession stays the same: helping people find their way home. Unlocking the Dream: One Woman's Journey from Doubt to Homeownership follows one buyer's path from self-doubt to the keys to her own front door — a reminder of the very human stakes behind every transaction, and of why this work matters no matter how it changes.
Right Tools, Right Now: 20% OFF — $15.99 (regularly $19.99)
The Future of Work Is Yours to Build
The future of work isn't something to brace for — it's something to build toward. The members who come out ahead will be the ones who adopt the new tools and double down on the timeless ones. Explore these resources and more this month at the REALTOR® Store, where every Right Tools, Right Now selection is 20% off through July.
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
