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Description
Clients want to know what they’re paying for, and agents who can show it earn better compensation. In this 42-minute on-demand webinar, managing broker, author and coach Kimberly Offord shows you how to use AI to define, sharpen and communicate your value.
What You’ll Learn
- Five key steps to optimizing your value proposition with AI, from understanding your “why” to standing out in a crowded market
- How to use AI to uncover insights that resonate with your audience
- Brand storytelling with AI that connects with clients on a deeper level
- How to turn a clearer value proposition into better compensation for your services
FREE BONUS: Includes a complimentary PDF of additional resources.
About the Presenter
Kimberly Offord is a real estate managing broker, author, educator, mentor, coach and entrepreneur. She began her real estate career in 2006, later started her own brokerage, and is now an associate broker with Coldwell Banker Realty, where she mentors and coaches new and emerging agents. She is the author of the Work for the Referral series and a former Chair of the Chicago Association of REALTORS® Professional Development Committee. She holds a B.A. from Columbia College Chicago and an M.S. from Northwestern University’s Medill School of Journalism, both in Integrated Marketing Communications.
Frequently Asked Questions
How long is the webinar?
42 minutes, on demand. Watch it whenever it fits your schedule.Who is it for?
Newer agents building a brand and experienced professionals who want to articulate their value more clearly.Is it part of a bundle?
Yes. It’s included in the AI Essentials for REALTORS® Bundle with two more webinars and an e-workbook.This 42-minute webinar recording is delivered to your My Account immediately after checkout. Nothing will be shipped. Item #E135-204.
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Product details
- type:
- multimedia
- label:
- NEW
- fbt-product:
- /the-power-of-google-your-online-reputation-webinar/
- fbt-product:
- /brand-to-expand-from-invisible-to-invaluable-with-the-power-of-ai-digital-download/
- Format:
- Webinar recording, 42 min
- Delivery:
- My Account, instant
- Delivery
AI in Real Estate: Optimizing Your Value Proposition for Better Compensation Webinar + Free Resources Included!
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- Author:
- Kimberly Offord
- SKU:
- E135-204
- Five key steps to optimizing your value proposition with AI, from understanding your “why” to standing out in a crowded market
- How to use AI to uncover insights that resonate with your audience
- Brand storytelling with AI that connects with clients on a deeper level
- How to turn a clearer value proposition into better compensation for your services
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Educational
Very informative and a lot of out of the box ideas that can be incorporated into our business practices.
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Reasonable pricing
Great product and very cost efficient. The stores staff was very helpful and professional. I'll be sure to return.
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Standing Out in Real Estate: The Impact of NAR’s AI-Focused Training
Kimberly Offord’s webinar, “AI in Real Estate: Optimizing Your Value Proposition for Better Compensation,” truly shifted my approach to real estate sales. The session emphasized the strategic use of artificial intelligence to enhance client relationships and stand out in a crowded market. After attending, I became more intentional about leveraging AI tools to analyze market trends, personalize my marketing efforts, and streamline my workflow. The webinar encouraged me to focus on storytelling and data-driven insights as key elements of my value proposition, helping me communicate my unique strengths to clients more effectively. As a result, I now approach each transaction with a clearer understanding of how to demonstrate value, justify my compensation, and build stronger, trust-based relationships with clients. Thank you to NAR for offering these helpful and insightful courses—they make a real difference in how agents like me can grow and adapt in today’s evolving real estate landscape.
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Law
All good
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Optimize AI Technology in Real Estate
Realtors should immerse themselves in ever-growing technology knowledge within our industry. This type of class is one aspect to support this type of growth.
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AI in Real Estate: Optimizing Your Value Proposition for Better Compensation Webinar + Free Resources Included
I find it to be packed full of useful information. I am very pleased with this download and am thankful for the opportunity to have been able to download it.
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Learn how to really use AI for your benefit
This webinar is thorough and goes into detail about how you can use AI to boost your brand and ultimately build your business.
AI in Real Estate: Optimizing Your Value Proposition for Better Compensation Webinar + Free Resources Included!
Clients want to know what they’re paying for, and agents who can show it earn better compensation. In this 42-minute on-demand webinar, managing broker, author and coach Kimberly Offord shows you how to use AI to define, sharpen and communicate your value.
What You’ll Learn
FREE BONUS: Includes a complimentary PDF of additional resources.
About the Presenter
Kimberly Offord is a real estate managing broker, author, educator, mentor, coach and entrepreneur. She began her real estate career in 2006, later started her own brokerage, and is now an associate broker with Coldwell Banker Realty, where she mentors and coaches new and emerging agents. She is the author of the Work for the Referral series and a former Chair of the Chicago Association of REALTORS® Professional Development Committee. She holds a B.A. from Columbia College Chicago and an M.S. from Northwestern University’s Medill School of Journalism, both in Integrated Marketing Communications.
Frequently Asked Questions
How long is the webinar?
42 minutes, on demand. Watch it whenever it fits your schedule.
Who is it for?
Newer agents building a brand and experienced professionals who want to articulate their value more clearly.
Is it part of a bundle?
Yes. It’s included in the AI Essentials for REALTORS® Bundle with two more webinars and an e-workbook.
This 42-minute webinar recording is delivered to your My Account immediately after checkout. Nothing will be shipped. Item #E135-204.
Reviews & Comments
Reviewers may receive loyalty points from the REALTOR® Store for submitting a review. Only verified purchasers are eligible.
Additional resources
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