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Posted by NAR on 01/20/2022

Give your new members a solid start in the industry with essential information and must-have resources. From products that provide a core foundation on important topics like the Code of Ethics and understanding the advantage of being a REALTOR® to those that take the long view to the real estate profession, the REALTOR® Store has everything they need for success. Start with these products that every member should have in their library:

2022 Professionalism in Real Estate Practice Booklet

Hot of the presses, this newly redesigned and updated booklet provides a concise and ready reference to the Articles of the Code of Ethics, the Standards of Practice, and Case Interpretations—making it ideal for helping new members understand their ethical obligations.

It features a narrative explanation of each Article, a brief synopsis of the Standards of Practice and Case Interpretations, and the REALTOR® Fair Housing Pledge, plus a tear-out certification for members to signify their commitment to Code awareness.

Looking for more Information about NAR’s Code of Ethics?

A full array of newly designed products for 2022, including everything REALTORS® need to help fulfill the training requirement and conduct business with moral fairness and equality for all, can be found on the REALTOR® Store Code of Ethics section.

The REALTOR® Advantage, Is Your Agent a REALTOR®? Brochure

Real estate is a complex and competitive business, and the industry is facing ever-increasing challenges from online marketplaces and agents who are not NAR members. Created to help REALTORS® illustrate their value to their clients, this beautifully designed, easy-to-read brochure makes a clear case.

Rely on The REALTOR® Advantage to effectively communicate the REALTOR® difference, what it stands for, and to help establish REALTORS® as trusted experts and advisers for prospective clients.

On Your Mark - A Trademark Pocket Reference for REALTORS®

Newly updated in 2021, this glossy pocket guide is an excellent resource for new members or anyone who develops materials for members. It’s chock full of useful information, including:

  • Rules for use of the REALTOR® marks and name
  • Five limitations on the use of the REALTOR® marks and logo
  • Graphic representations on correct and incorrect uses of the REALTOR® logo
  • New information on using the REALTOR® marks and logo on the Internet

Get your guide today and make sure you’re on the mark!

This product is available as a digital download or sold as a physical version in packages of 100.

The Little Blue Book: Rules to Live by for REALTORS®

Created with input from nearly 600 NAR members, this handy reference focuses on the instructions, philosophies, and rules members of the National Association of REALTORS® utilize to be successful in their real estate careers. First in The Little Book Series 7-Pack, this book sets the tone with a fun, light-hearted approach to useful, practical advice. The Little Blue Book features hard-learned, real-life lessons with sections like:

  • The #1 Rule in Real Estate
  • Key Do's and Don'ts
  • Dealing with Clients
  • Instructions for REALTORS® New to the Business
  • Best Advice You’ve Ever Received

Consider this volume your new members’ instruction manual for success in real estate!

This product is available as a digital download or sold as a physical version in packages of 5.


Help your new members jump start their careers with this inspirational volume by Duane Duggan. Full of advice and practical tools to incorporate in their business plans, this book provides a blueprint for building a strong business from their first down payment to estate planning—and everything in between.To help REALTORS® serve their clients through every stage of their real estate life, over 30 topics are addressed, including:

  • Mortgage acceleration
  • Real estate as a college savings account
  • 1031 Exchanges
  • Buying real estate using retirement funds
  • Reverse mortgages

A RE/MAX International Circle of Legends Award, author Duane Duggan has enjoyed a successful real estate career for over 40 years. In this book, he shares ideas to help other REALTORS® remain significant in their client’s life and find success in this age of disruption.

Now that some of the basics are covered, send your members to the REALTOR® Store for hundreds of other useful resources to help them continue on the road to success in the industry!

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