Not every real estate agent is a REALTOR®, and many consumers don’t know the difference. This brochure explains it for you. Created with support from the That’s Who We R® campaign, it is designed for you to give to clients to show who you are as a REALTOR® and what you stand for.

What’s Inside

• Not All Agents Are REALTORS®: only members of the National Association of REALTORS® may call themselves REALTORS®, and they pledge to abide by the Code of Ethics, adopted in 1913
• Honesty and Ethics: what clients can expect, including objective guidance, help managing forms and disclosures, skilled negotiation and honesty about a property
• Insights and Expertise: local information on utilities, zoning and community amenities, properties that may not be actively advertised, and current knowledge of laws and regulations
• Ask Your REALTOR® the Right Questions: 10 questions for interviewing an agent, covering experience, designations, representation, communication and compensation

How Members Use It

• Add it to buyer and seller consultation packets
• Hand it out at open houses and community events
• Use it to open the conversation about the value you bring to the transaction

Frequently Asked Questions

Who is it written for?
Consumers. It is designed for you to give to clients who are buying or selling a home.

Does it replace an earlier brochure?
Yes. It replaces the It Pays to Work with a REALTOR® brochure.

Is there a digital or Spanish version?
Yes. It is available as an English digital download and a Spanish digital download.

What pairs well with it?
The “Worth Every Penny” brochure lists the services agents who are REALTORS® provide at each stage of a sale.

Sold in packages of 100. Item #135-145. REALTORS® are members of the National Association of REALTORS®.