As every REALTOR^® knows, lead generation is the backbone of your business and without a reliable source of new leads, your business could stagnate. That’s why Your Store, the REALTOR® Storeoffers a wide range of vetted products to help you home in on high-quality leads to generate sales and boost your bottom line.

YouTube for Real Estate Agents: Learn How to Get Free Leads and Never Cold Call Again

During her 17+ years as a real estate agent, author Karin Carr has tried it all—Facebook ads, Craigslist, door knocking, open houses, cold calling, REO listings and geographic farming. Yet, in this new volume, she explains why the most effective source of leads has been her YouTube channel, amounting to an amazing 70% of her business. Learn why she believes YouTube is the best free advertising you’ll ever find and how you can take advantage of her experience and expertise to leverage YouTube for your business.

Karin Carr is the founder of Video Boss Agent Academy, the real estate industry's premier training program that focuses specifically on using YouTube as a lead gen strategy. She is an active REALTOR® in Savannah, GA, and the owner of the Georgia Coast Homes Team with Real Broker LLC.

Work for the Referral, Not the Commission: A Workbook for Generating Referral Business

The goal of this new workbook and planner is to help you develop a solid referral-based business. Written specifically for real estate professionals, it shows you how to write and implement a plan to get more real estate referral leads. The workbook includes a detailed explanation of the benefits of referrals, goal setting activities, a simple step-by-step process for developing a referral lead generation system and a 52-week planner to implement the system.

Kimberly Offord is a real estate managing broker, an educator, mentor and coach, and an entrepreneur who always allows her passions to direct her life path. She holds a master’s degree in Integrated Marketing Communications from Northwestern University and is the author of three real estate publications.

111 Lead Generation Techniques

Success in real estate requires that you have a consistent supply of qualified buyers and sellers. This must-have book gives you the secrets to generating enough real estate clients that you can choose to only work with the best ones. Learn a simple yet effective system for getting more clients that allows you to obtain business from little-known sources and create low-cost lead generators that few other agents are using.

Michael "Soon" Lee, DBA, CRS, GRI, has been a real estate broker for over thirty years and has taught tens of thousands of agents how to develop an endless stream of new clients, become a world class negotiator and defend their commissions. Dr. Lee is the author of eight books and hundreds of real estate articles.

Secrets of Top Selling Agents: Habits, Mindsets, and Tactics of Real Estate’s Super Producers

In this essential volume, author Joe Sesso has compiled game-changing tips from some of the biggest names in the real estate industry. Each chapter features tips from a different super producer to help professionals effectively grow and manage a successful real estate business, including:

• Lead Generation—covering tried-and-true methods like geo farming, open house conversions and FSBOs, as well as the latest trends such as IGTV and leveraging iBuyers to get more appointments.
• Business and Wealth Building—learn the mindset of investing and business building and explore the secret to staying and feeling successful.
• Negotiation and Scripts—find the answers to questions your clients and other agents will ask and how to overcome the objections you face from prospects.

As a national speaker for Homes.com and other major real estate search sites, Joe Sesso has presented to more than 35,000 real estate professionals about the secrets to real estate success. Sesso has a bachelor’s degree and MBA from Indiana University and a master’s degree in global management from Arizona State University.

CRD Marketing Strategy & Lead Generation Toolkit

Download this helpful toolkit to enhance your bottom line with checklists and worksheets developed for the Center for REALTOR® Development’s (CRD) Marketing Strategy & Lead Generation course, including:

• Checklist: Are You in Sync With Your Brokerage?
• Template: SWOT Analysis
• Template: Extended Marketing Plan
• How to manage your social media presence and brand online

The Marketing Strategy & Lead Generation course explores both traditional and cutting-edge strategies to strengthen the real estate professional’s marketing efforts and take them to the next level. View the course outline and register for an instructor-led course here.

NAR’s Center for REALTOR Development is devoted to lifelong learning, career advancement and specialized credentials for real estate professionals. The CRD offers more than 10 designations and certifications, over 100 micro courses, learning pathways, an award-winning podcast and educational events.