The Big Book Of Real Estate Ads, 3rd Edition

Packed with more than 1,000 ready-to-use ads, this must-have book helps agents spend their time selling, not writing.  The Big Book of Real Estate Ads takes the agony out of preparing classified ads and helps professionals maximize the power of their marketing dollars.

Highlights:
Enhanced CD-ROM allows agents to customize and revise the ads from the text in just minutes
Comprehensive chapter on Internet and multimedia advertising shows how copy for one classified ad can be used in a variety of media
Updated AD Generator allows users to easily modify ads for specific properties with dynamic, attention-getting results

Contents
Understanding Classified Advertising
Acreage (Undeveloped)
Architecture
Astrological Signs
Birds, Animals, and Other Pets
Condominiums and Cooperatives
Failed Sales
Financing
Fixer-Uppers
Furnished Homes
Gardens, Landscaping, Trees
Holidays
Homes, Acreage
Homes, Bargains
Homes, Family
Homes, General
Homes, Large
Homes, Low Price
Homes, Luxury
Homes, New Property
Homes, Old
Homes, Small
Horse Property
Location
Lots
Mobile Homes
Negative Ads
Open House
Owner- (Present, Former)
Privacy
Sports
Swimming Pools
Time-Shares
Vacation Homes
View
Water-Related Property
Ad Generator
Index
How to Install and Use the Software

About the Authors:
William H. Pivar, JD, is one of the nation’s leading authorities in real estate training.
A distinguished and prolific author, Pivar’s most notable titles include, Power Real Estate Letters, Real Estate Ethics, and California Real Estate Law. Since 1987, Bradley A. Pivar has been a copywriter and creative director for numerous national advertising, direct response, and Web-based marketing campaigns.