The Little Book series is a must-have collection of mini-instruction manuals written by REALTORS®, for REALTORS®. Thousands of seasoned real estate practitioners were consulted for their advice about the valuable lessons they learned through real life experiences and the insight they acquired to find business success. The result is a treasure trove of tips, tricks, instructions, philosophies, and rules covering the real estate profession from almost every angle. Plus, each volume includes a foreword by a past NAR president, NAR’s CEO, or other Association leader.
Don’t be fooled by the small size of these volumes. They were created to pack a punch and make a big impact on your business in a convenient, easy-to-digest format to match your busy lifestyle. Whether you choose the physical books or the digital download, they’re just right for reading on the road, between meetings, or whenever you have a few minutes to spare.
The Little Yellow Book: Successful Habits to Live By For REALTORS® features habits learned, along with tips and observations that can be used to achieve a successful future in real estate. Tips and topics include:
- #1 Habit You Wish You Knew
- Early Morning Habits for Success
- Creating A Morning Routine
- Key Do’s and Don’ts
- Best Advice You Ever Received
- Unique Habits, Tips, or Tricks
- Challenges
- Essential Tools and Resources
The Little Blue Book: Rules to Live by for REALTORS® provides the instruction manual for success in real estate with input from nearly 600 experienced NAR members, covering key areas like:
- The #1 Rule in Business
- The #1 Rule in Real Estate
- REALTORS® and Professionalism
- Business Philosophies
- Key Do's and Don'ts
- Dealing with Clients
- Instructions for REALTORS® New to the Business
- Best Advice You’ve Ever Received
The Little Green Book: Green Rules to Live By for REALTORS® was created with support from the NAR Green Resource Council and input from hundreds of NAR members, including many with the NAR Green Designation. You’ll find tips on an array of topics to help you go green in your business, including:
- Green Philosophy
- Working With Clients
- Key Dos and Don’ts
- Listing and Selling Resource Efficient Homes
- Layering Green into Your Business
- Best Advice You’ve Ever Received
- Summing Up the Green Industry
The Little Purple Book: International Rules to Live By for REALTORS® includes a discussion of the impact of global opportunities on real estate and the advice you need to expand international business opportunities, featuring:
- International Philosophies
- #1 Thing You Wish You Knew
- Working With International Clients
- Key International Dos and Don’ts
- Finding Global Business in Your Community
- Best Advice You Ever Received
- Marketing For International Business
- International Business Challenges
- Essentials for Success
The Little Red Book: Safety Rules to Live By for REALTORS® focuses on empowering members to increase safety awareness online and in the field with information on:
- Safety Philosophy
- Identity Protection
- Cyber Safety
- Personal Safety Protocol
- Open House Safety
- Safety and Your Clients
- Best Advice You’ve Ever Received
The Little Black Book: Relationship Rules to Live By for REALTORS® features tips and advice for building lasting relationships that are critical to every real estate practitioner’s success with topics like:
- Relationship Philosophies
- #1 Thing You Wish You Knew
- Key Do's and Don’ts
- Building and Maintaining Relationships
- Best Advice You Ever Received
- Tricks of the Trade
- Using Technology to Support Relationships
- Networking
- Essentials for Success
The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® helps you take your business to the next level with advice, tips, and tricks for generating leads and maintaining client relationships, featuring topics such as:
- Sales and Marketing Philosophies
- #1 Thing You Wish You Knew
- Key Dos and Don’ts
- Finding Business and Cultivating Leads
- Best Advice You Ever Received
- Tricks of the Trade
- Using Technology in Your Marketing
- Essentials for Success
Purchase NAR’s Little Books today and make a big difference in your business!
Available exclusively at Your Store, the REALTOR® Store! The Little Books can be purchased individually or in a bundle of seven at a substantial discount. They come in a handy, portable 4.25 x 5.5 inches or as a digital download.
