The difference between agents who struggle and those who thrive isn't just talent—it's having the right tools and strategies. These six featured products from the REALTOR® Store are essential resources designed to help you work smarter, close more deals and build long-term success.
Master Seller Prospecting with Mike Pallin's Proven System
Stop chasing the same leads as everyone else. Riches in Niches: Proven Prospecting Tactics for REALTORS® Webinar, a 48-minute on-demand webinar from Floyd Wickman Team President Mike Pallin, reveals how to tap into overlooked seller niches that your competition ignores. You'll learn specific scripts for converting FSBOs, reviving expired listings with empathy-driven approaches and specializing in probate and divorce sales—niches that reward expertise and sensitivity.
You'll discover how to spot hidden inventory in vacant rentals and pre-foreclosures, create authentic social content that attracts motivated sellers and build a daily prospecting rhythm that keeps your listing inventory predictable year-round. Perfect for agents at any stage who need a reliable seller-lead engine.
Professional Marketing Materials That Help Close Deals
First impressions determine whether prospects see you as a professional or just another agent. The REALTOR® Value Brochure Bundle includes 400 high-quality brochures covering important client touchpoints: "It's a Great Time to Own!" for inspiring buyers, "Getting It Sold" with actionable staging tips for sellers, "Why Agents Who Are REALTORS® Are Worth Every Penny" and “What Everyone Should Know About Equal Opportunity in Housing”.
These aren't generic marketing pieces—they're specifically crafted to address real client concerns and establish trust in your expertise. Whether you're in listing presentations, community events or client meetings, you'll always have professional resources that reflect the quality of your service.
Your Blueprint for Ethical, Effective Digital Marketing
Social media isn't optional anymore—it's essential for lead generation and brand building. The comprehensive Social Media for REALTORS®: VIP 4-Pack Bundle
eliminates the guesswork with four expertly crafted guides: 101+ essential dos and don'ts for platforms like Facebook and Instagram, website optimization strategies that help generate leads, Facebook-specific tactics for business pages and advertising and complete digital marketing frameworks, including SEM and email campaigns.
What makes this bundle invaluable is its focus on ethical, results-driven strategies—all grounded in the REALTOR® Code of Ethics—to help you uphold the highest professional standards. Plus, save 10% when you buy the bundle instead of purchasing individual guides.
Convert Renters into Buyers
Renters represent one of the largest untapped buyer segments, but most agents ignore them. The top-selling Buyers Brochure Bundle provides three powerful educational tools with 100 copies each: "The REALTOR® Advantage" highlighting your integrity and expertise, "Why Rent When You Can Buy" explaining the financial benefits of homeownership versus renting and "It's a Great Time to OWN!" showcasing current market advantages.
These brochures are particularly effective for first-time buyer marketing, clearly explaining mortgage interest deductions, equity building and long-term wealth creation through real estate investment. Stop letting renters slip through your fingers when they could become your next buyers.
Build Your Digital Presence
Created in partnership with NAR REACH partner Real Grader, the exclusive Real Grader Ultimate Digital Business Growth Bundle provides step-by-step roadmaps for five crucial platforms: Instagram business growth strategies, Facebook advertising mastery, YouTube channel optimization, LinkedIn professional networking and Google My Business maximization.
Expert Alex Montalenta's comprehensive guides aren't just instructions—they're potential gateways to digital dominance. You'll learn to decode your profiles, identify growth opportunities, craft impactful content and create strategic plans for maximum visibility and engagement across every major platform.
Transform Your Brand with AI
Tired of your brand getting lost in the crowd? The groundbreaking Brand to Expand: From Invisible to Invaluable With the Power of AI 14-day workbook combines proven branding principles with cutting-edge AI capabilities to help your business go from invisible to invaluable. You'll develop a unique brand identity, craft a powerful brand story and create strategic plans for consistent growth.
This isn't theory—it's a practical, step-by-step system that leverages artificial intelligence to help you refine and amplify your brand's impact. Whether you're a seasoned professional looking to revitalize your brand or a newcomer establishing market presence, these strategies are designed to deliver results.
Fuel Your Growth, Elevate Your Game
These must-have tools aren’t just resources— they're investments in your future success. Whether you're ready to excel at seller prospecting, master social media marketing, convert renters into loyal buyers or craft a standout personal brand, each product is designed to accelerate your business and set you apart in a competitive market.
Don’t let another day slip by while others take the lead. Head to the REALTOR® Store today and start building the high-performing, profitable real estate career you've always envisioned.
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
