In today's ever-changing real estate landscape, the fundamental value of homeownership remains constant—often with life-changing benefits. To advocate for clients, effectively communicate these advantages and navigate market challenges, The REALTOR® Store has assembled a collection of essential resources designed to empower both you and your clients on the homeownership journey.
Thriving Through Any Market Condition
The path to homeownership shouldn't be derailed by economic uncertainty. Success Through a Recession: Lessons Learned to Help You!, Jim Fite's essential guide for real estate agents, equips readers with the knowledge to guide clients confidently through any market condition, including how to:
- Communicate the enduring value of homeownership during uncertain times
- Set strategic goals that prioritize client homeownership success
- Prepare financially before market fluctuations
- Leverage professional networks to overcome market challenges
Jim Fite's transformation of a small real estate operation into a thriving enterprise with 1,200+ team members demonstrates his "succeed rather than survive" philosophy—a mindset critical for championing homeownership regardless of economic climate.
Creating Lifelong Homeownership Opportunities
Helping clients experience the homeownership difference requires specialized expertise. In the Four Secrets to Real Estate Success webinar, Michael Soon Lee reveals four game-changing strategies from his 40-year real estate career.
Discover how to:
- Build a sustainable client pipeline of potential homeowners
- Demonstrate your unique value to command appropriate compensation
- Avoid common pitfalls that prevent clients from achieving homeownership
- Create lasting relationships through exceptional service
As a sought-after speaker, consultant and coach with eight published books, Dr. Lee's insights can help you transform how you communicate the homeownership difference to prospective buyers.
Making the Case for Homeownership
The It's a Great Time to OWN!" Brochure is a powerful client resource that directly addresses "The Homeownership Difference" with compelling data and insights. Each professionally designed brochure in this 100-pack highlights:
- Current market affordability
- Loan options availability
- Long-term financial benefits for homeowners
- How property ownership builds wealth through investment
- The essential role REALTORS® can play in the homeownership journey
These brochures also connect clients to valuable resources through realtor.com, nar.realtor, abr.realtor and HousingLogic.com, to provide consumers with more knowledge about the homebuying process.
The Complete Homeownership Advocacy Toolkit
The Buyers Brochure Bundle is a comprehensive collection of invaluable resources to help guide clients:
- The REALTOR® Advantage (100-Pack): Showcases the value you deliver to clients throughout their home buying and selling journey.
- Why Rent When You Can Buy (100-Pack): Directly addresses the homeownership difference by contrasting the financial advantages of owning versus renting, including mortgage interest deductions, principal accumulation and property appreciation.
- It's a Great Time to OWN! (100-Pack): Provides insights into the advantages of homeownership, including affordability, loan availability, mortgage rates and the value of real estate investment.
This collection positions you as a homeownership expert, equipped with professional resources to address common client questions and concerns. Also check out our Sellers Brochure Bundle!
Communicating Value Across the Homeownership Spectrum
Our most comprehensive and popular collection, the REALTOR® Value Brochure Bundle delivers 400 total brochures (100 each of four titles) addressing many aspects of the homeownership difference:
- It's a Great Time to OWN!: Highlights the timeless benefits of property ownership.
- Getting It Sold: Help sellers prepare their homes with actionable tips to attract the right buyer.
- Why REALTORS® Are Worth Every Penny: Demonstrates how professional representation enhances the homeownership experience.
- What Everyone Should Know About Equal Opportunity in Housing: Promotes fair housing to help ensure homeownership opportunities remain accessible to all qualified buyers
This must-have bundle equips you to address the lifecycle of homeownership—from first-time purchases through property transitions—while emphasizing fair housing principles that help ensure homeownership dreams remain accessible to all.
Protecting the Homeownership Journey
Reshawna Leaven's insightful book, The Cost to Close, focuses on protecting clients throughout their homeownership journey. Through engaging narratives and practical wisdom, this book reveals:
- How to identify and overcome obstacles that can derail the path to homeownership
- Strategies for safeguarding clients' investments in changing markets
- Real-world applications that bridge theoretical knowledge and practical homeownership challenges
As a recognized expert in the Washington, D.C., Metro Area property market, Reshawna's guidance helps agents ensure that every client can experience the full benefits of homeownership.
Champion the Homeownership Difference Today
Visit The REALTOR® Store to equip yourself with these essential resources to effectively communicate the value of property ownership and guide clients confidently through their homeownership journey.
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
