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Description
NEW! Published: November 2025 | National Association of REALTORS® Research Group
Overview
The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.
What’s Inside
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Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.
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Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.
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REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.
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Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.
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Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.
Why It Matters
Equip yourself with credible, member-exclusive data to:
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Understand client motivations and financial barriers.
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Target marketing by age, household composition, or region.
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Strengthen buyer and seller presentations with authoritative NAR statistics.
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Anticipate trends shaping housing demand and REALTOR® value.
Product Details
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Format: Digital PDF
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Length: 117 pages
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Release Date: November 2025
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Publisher: National Association of REALTORS® Research Group
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Product details
- type:
- guide
- fbt-product:
- /why-agents-who-are-realtors-are-worth-every-penny-brochure-100-pack/
- fbt-product:
- /2025-nar-member-profile-digital-download/
- label:
- NEW
- Delivery
2025 NAR Profile of Home Buyers and Sellers (Digital Download)
- Author:
- NAR
- SKU:
- E186-45-25
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Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.
-
Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.
-
REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.
-
Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.
-
Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.
-
Understand client motivations and financial barriers.
-
Target marketing by age, household composition, or region.
-
Strengthen buyer and seller presentations with authoritative NAR statistics.
-
Anticipate trends shaping housing demand and REALTOR® value.
-
Format: Digital PDF
-
Length: 117 pages
-
Release Date: November 2025
-
Publisher: National Association of REALTORS® Research Group
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Understanding one's customer base is vital to operating a successful REALTOR business
Knowledge is power. As a REALTOR, it is essential to understand customer sentiment and identify clients who are most likely to engage in a successful transaction. This report offers valuable insights, and I highly recommend it to REALTORS who want to stay well-informed.
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A+ Resource!
Fantastic benefit having free access to this prime data. Thank you, NAR!
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Very comprehensive
This is a great resource to have
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Valuable Insights for Real Estate Professionals
I always find the NAR reports useful to my business. I read these each year. Valuable information always.
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Great Information
I used it for a podcast we did around best places in the PNW for first time home buyers.
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Client Profile Different from the Past!
This is a data-rich resource valuable to both new and experience agents. The data provides a clear picture of where Buyer and Sellers are in today's housing market. One of the most important task of a Realtor is providing services and information that provides solution to current and potential clients. This report does exactly that. I've used the data in the report to update my client persona and services that provide solutions to their needs. You can do the same.
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2025 Home Buyers and Sellers
I thought it was very informative and it helped me understand the market much better.
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Buyers/Seller
I use this product as part of Real Estate Training to new and experienced agents to highlight how consumers interact with real estate professionals. The information is extremely important to remind my team members about how valuable holding a real estate license is.
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Data Overload
We are so fortunate to have this data available to us REALTORS through NAR. Very detailed and provides stats to maximize our marketing and advertising efforts. Download this and read it from cover to cover.
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Valuable Resource for Members
Released each year, the Profile of Home Buyers and Sellers is one of the most valuable resources made available from NAR.
2025 NAR Profile of Home Buyers and Sellers (Digital Download)
NEW! Published: November 2025 | National Association of REALTORS® Research Group
Overview
The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.
What’s Inside
Why It Matters
Equip yourself with credible, member-exclusive data to:
Product Details
Reviews & Comments
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