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2025 NAR Profile of Home Buyers and Sellers (Digital Download)

Author:
NAR
SKU:
E186-45-25

2025 NAR Profile of Home Buyers and Sellers (Digital Download)

Author:
NAR
SKU:
E186-45-25
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  • Description

    NEW! Published: November 2025 | National Association of REALTORS® Research Group

    Overview

    The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.

    What’s Inside

    • Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.

    • Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.

    • REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.

    • Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.

    • Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.

    Why It Matters

    Equip yourself with credible, member-exclusive data to:

    • Understand client motivations and financial barriers.

    • Target marketing by age, household composition, or region.

    • Strengthen buyer and seller presentations with authoritative NAR statistics.

    • Anticipate trends shaping housing demand and REALTOR® value.

    Product Details

    • Format: Digital PDF

    • Length: 117 pages

    • Release Date: November 2025

    • Publisher: National Association of REALTORS® Research Group

  • Product details
    type:
    guide
    fbt-product:
    /why-agents-who-are-realtors-are-worth-every-penny-brochure-100-pack/
    fbt-product:
    /2025-nar-member-profile-digital-download/
    label:
    NEW
  • Delivery

NEW! Published: November 2025 | National Association of REALTORS® Research Group

Overview

The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.

What’s Inside

  • Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.

  • Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.

  • REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.

  • Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.

  • Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.

Why It Matters

Equip yourself with credible, member-exclusive data to:

  • Understand client motivations and financial barriers.

  • Target marketing by age, household composition, or region.

  • Strengthen buyer and seller presentations with authoritative NAR statistics.

  • Anticipate trends shaping housing demand and REALTOR® value.

Product Details

  • Format: Digital PDF

  • Length: 117 pages

  • Release Date: November 2025

  • Publisher: National Association of REALTORS® Research Group

Reviews (13)
(5)

Reviews & Comments

Reviewers may receive loyalty points from the REALTOR® Store for submitting a review. Only verified purchasers are eligible.

Customer Reviews
5 out of 5 13 Total Ratings
  • 5
  • 4
  • 3
  • 2
  • 1
  • Mistie Taylor 5 out of 5
    Great info

    Posted by Mistie Taylor on 08/20/2026

    As a broker with a 10-agent team, I lean on this report every year to keep my agents sharp and give clients real numbers instead of just my opinion. Free for members and honestly worth way more. Highly recommend.

  • Aditya Kaveria 5 out of 5
    Great tool to see whats going on!

    Posted by Aditya Kaveria on 08/07/2026

    Im using this to create a tool that compares the yearly changes.

  • James Murphy 5 out of 5
    Understanding one's customer base is vital to operating a successful REALTOR business

    Posted by James Murphy on 06/30/2026

    Knowledge is power. As a REALTOR, it is essential to understand customer sentiment and identify clients who are most likely to engage in a successful transaction. This report offers valuable insights, and I highly recommend it to REALTORS who want to stay well-informed.

  • Jonathan Defuso 5 out of 5
    A+ Resource!

    Posted by Jonathan Defuso on 06/25/2026

    Fantastic benefit having free access to this prime data. Thank you, NAR!

  • Negin Razavi 5 out of 5
    Very comprehensive

    Posted by Negin Razavi on 06/21/2026

    This is a great resource to have

  • John Martelotti 5 out of 5
    Valuable Insights for Real Estate Professionals

    Posted by John Martelotti on 06/18/2026

    I always find the NAR reports useful to my business. I read these each year. Valuable information always.

  • Ronnie Burgess 5 out of 5
    Great Information

    Posted by Ronnie Burgess on 05/26/2026

    I used it for a podcast we did around best places in the PNW for first time home buyers.

  • Susana Karlen 5 out of 5
    Client Profile Different from the Past!

    Posted by Susana Karlen on 05/15/2026

    This is a data-rich resource valuable to both new and experience agents. The data provides a clear picture of where Buyer and Sellers are in today's housing market. One of the most important task of a Realtor is providing services and information that provides solution to current and potential clients. This report does exactly that. I've used the data in the report to update my client persona and services that provide solutions to their needs. You can do the same.

  • Rachel Parker 5 out of 5
    2025 Home Buyers and Sellers

    Posted by Rachel Parker on 04/29/2026

    I thought it was very informative and it helped me understand the market much better.

  • Katherine Radle 5 out of 5
    Buyers/Seller

    Posted by Katherine Radle on 04/24/2026

    I use this product as part of Real Estate Training to new and experienced agents to highlight how consumers interact with real estate professionals. The information is extremely important to remind my team members about how valuable holding a real estate license is.

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