Turn Market Data Into Your Competitive Edge
In a shifting market, the real estate professionals who succeed aren't guessing—they're reading the data and translating it into clear, confident guidance for their clients. This August, as we focus on the market and real estate data, the REALTOR® Store has curated a lineup of business-building resources to help you interpret today's numbers, sharpen your client conversations, and stand out as the trusted expert in the room. And through Right Tools, Right Now (RTRN), each featured resource is 20% off for a limited time.
Why Market Data Is Your Edge in 2026
Buyers and sellers are flooded with headlines but starved for direction. Your value isn't in repeating the market—it's in explaining it: what days on market really mean, how pricing strategy affects the bottom line, and what the true cost of a transaction looks like. The resources below help you do exactly that, turning raw market data into practical, client-ready insight.
New & Notable: Rethink How You Sell in a Changing Market
When the market moves, the fundamentals matter more than ever. Rethink Everything You "Know" About Selling Real Estate by Mike Pallin, President of The Floyd Wickman Team, delivers a proven, repeatable system that works in any market, any economy—whether you're launching your career, starting over, or scaling to the next level. It's the kind of foundational playbook that keeps you focused when the data gets noisy.
Right Tools, Right Now: 20% OFF — now $12.00 (reg. $15.00).
New & Notable: Master the Numbers Behind Every Closing
Few things erode client trust faster than a surprise at the closing table. The Cost to Close breaks down the real expenses buyers and sellers face—so you can set expectations early, answer the tough questions with confidence, and guide clients through the financial side of the transaction using facts, not guesswork. It's an essential reference for turning closing-cost data into a smoother, more transparent client experience.
Right Tools, Right Now: 20% OFF — now $15.96 (reg. $19.95).
NAR Exclusives: Client-Ready Brochures That Do the Talking
Sometimes the most persuasive market data is the data your clients can hold in their hands. These NAR-exclusive brochure bundles put professionally designed, ready-to-share materials at your fingertips—perfect for listing presentations, buyer consultations, and open houses.
Buyers Brochure Bundle (Physical)
Arm your buyers with clear, credible guidance at every step. The Buyers Brochure Bundle gives you 300 brochures (three packs of 100) that help you educate first-time and repeat buyers and reinforce the value you bring to the deal.
Right Tools, Right Now: 20% OFF — now $77.94 (reg. $97.43).
REALTOR® Value Brochure Bundle (Physical)
Show sellers exactly why working with a REALTOR® pays off. The REALTOR® Value Brochure Bundle gives you 400 brochures (four packs of 100) built to communicate your professionalism, ethics, and market expertise—an easy way to make your value tangible in every listing appointment.
Right Tools, Right Now: 20% OFF — now $79.88 (reg. $99.85).
REALTOR® Recommendations: Strategies for Every Market Cycle
Success Through a Recession: Lessons Learned to Help You!
Every market cycle has lessons—the strongest real estate professionals learn them before the downturn hits. Success Through a Recession shares hard-won strategies for staying resilient, protecting your pipeline, and finding opportunity when the market tightens—practical wisdom for reading the data and adapting your business accordingly.
Right Tools, Right Now: 20% OFF — now $19.96 (reg. $24.95).
Mastering the 1031 Exchange: Timelines, Types & Client Conversations (Webinar)
Investor clients don't just want a transaction—they want a strategy. This on-demand webinar, Mastering the 1031 Exchange, walks you through the timelines, exchange types, and client conversations that help you spot tax-deferral opportunities, coordinate with qualified intermediaries, and keep investor clients coming back deal after deal. It's how you turn a single sale into a lifelong investor relationship.
Right Tools, Right Now: 20% OFF — now $23.96 (reg. $29.95).
Make the Market Work for You—Before These Offers End
The market will keep changing. Your expertise—backed by the right data and the right tools—is what keeps clients coming back. Explore this month's featured resources and dozens more at the REALTOR® Store, and claim these 20% RTRN savings while they last.
