To even the best business owners, marketing often feels like a big bet—the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses...

Listing Boss: The Definitive Blueprint for Real Estate Success is a powerful book for real estate agents at all levels of their career and success. Implementing Hoss Pratt’s 12 essentials will help you break down barriers and yield massive results. These...

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer...

No one is socially distant if your social media game is strong. Your business is built on collaboration, partnership and service. But how can you connect to your community and clients during this difficult time? Back At You—the social media experts...

Offers practical applications for using social media to boost your business--- Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and...

Leveraging Your Links is the most compelling and sophisticated, yet practical, treatment of social media for real estate professionals that the industry has seen. In this groundbreaking work, industry veteran and visionary Allan Dalton draws upon his...