The SHIFT, How Top Real Estate Agents Tackle Tough Times

Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market is the brand new release by Gary Keller (Founder of Keller Williams Realty International) shares must-have success strategies designed for today’s market. Implement the right strategies to make your target properties stand out—learn how in his latest book.

Many real estate agents have had their most productive years in a buyer’s market—and the past year has seen one of the strongest in recent memory. The secret is in using the right strategies to make target properties stand out. Based on the aggressive training program that Keller Williams has used to train agents to thrive in “down” markets, The Shift delivers 12 tactics that bring agents profitable sales.
• Walks agents through the real estate market cycles and empowers them to choose the right tactics for the right market conditions
• More than 65 percent of all real estate agents had never even experienced a buyers’ market before last year and most have no idea how to be successful in the current climate

About the Author:
Gary Keller is a self-made multimillionaire and founder of Keller Williams Realty International, the fifth-largest and fastest-growing real estate franchise system in North America. With over 25 years of industry and investing experience, he's been involved in thousands of transactions. He is also the author of the best-selling The Millionaire Real Estate Agent and Millionaire Real Estate Investor (Items 141-111 and 141-149).