-
Description
Offers practical applications for using social media to boost your business---
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.
Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.
• Explains how you can use social media to grow your business and connect with consumers
• Author Paul Chaney is a leading authority on blogging and social media
• Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
• Shows how to design a comprehensive marketing strategy using traditional and new media platformsToday's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
About the author:
Paul Chaney, Lafayette, LA, USA, is the president of International Blogging and New Media Association (IBNMA), a non-profit trade association dedicated to the advance of new media as an industry. - Highlights
-
Product details
- type:
- book
- Delivery
The Digital Handshake -Seven Proven Strategies to Grow Your Business Using Social Media
- SKU:
- 141-348
- Author:
- Paul Chaney
Offers practical applications for using social media to boost your business---
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.
Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.
• Explains how you can use social media to grow your business and connect with consumers
• Author Paul Chaney is a leading authority on blogging and social media
• Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
• Shows how to design a comprehensive marketing strategy using traditional and new media platforms
Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
About the author:
Paul Chaney, Lafayette, LA, USA, is the president of International Blogging and New Media Association (IBNMA), a non-profit trade association dedicated to the advance of new media as an industry.
Reviews + comments
Be the first to review this product!
Additional resources
Join our Mailing list
Get access to new items, disount pricing , and the latest events