The Conversion Code

In The Conversion Code you will learn a step-by-step system for capturing and converting online leads into closed sales at the highest rate possible.Today's consumers are savvy, and they have more options than ever before. The same is true for salespeople and marketers. The ability to generate qualified leads and hyper-personalize the sales experience is unprecedented because of the Internet.

That's where this marketing guide stands apart from every other resource—it's written by an award-winning salesman who knows how to close deals over the phone the same day. Getting a person's name and email address is one thing, but getting their credit card number takes the practical blueprint inside detailing specifically what to say and when to say it—right down to the most successful tone to use—so you can consistently convince people to buy from you. But, before that, there needs to be someone to call, which is why two-thirds of this book spells out exactly how to generate profitable Internet leads—at a low cost per click, lead, and acquisition—and how to use technology, people, and marketing automation to turn those leads into an endless supply of quality appointments for your sales team.

If you're interested in making more money, you won't put this book down because it's so easy to quickly find the authoritative guidance you need to get results. Do you need to generate more Internet leads, need help turning leads into sales appointments, or help closing over the phone? The "How To Crack The Conversion Code" chapter tells you where to go for concrete solutions to each of those problems. This hands-on resource becomes more valuable the more you use it because of such game-changing features as:

• A new sales script that has been tested and convinces people to buy from you every single day
• Hard-earned tips and techniques that built fortunes for an A-list of celebrated (and notorious) leaders in sales
• Unbiased advice on software, platforms, and design strategies from the author's personal revenue-generating toolkit
• A complete list of the analytics and metrics you should be focused on for your website, landing pages, email marketing, social media and sales—along with what you should do based on what you find

Selling in the digital age is easy when you have The Conversion Code.