Socialnomics: How Social Media Transforms the Way We Live and Do Business

SKU:

141-363

Author:

Erik Qualman

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Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Product Chapters include:
•Word of Mouth Goes World of Mouth
•Social Media=Preventative Behavior
•Social Media-Braggadian Behavior
•Obama's Success Driven by Social Media
•Death of Social Schizophrenia
•Winners and Losers in a 140-Character World
•Next Step for Companies and the " Glass House Generation"
•Social Media Rolodex and Resources
•Other Insights and FAQs

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
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Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Product Chapters include:
•Word of Mouth Goes World of Mouth
•Social Media=Preventative Behavior
•Social Media-Braggadian Behavior
•Obama's Success Driven by Social Media
•Death of Social Schizophrenia
•Winners and Losers in a 140-Character World
•Next Step for Companies and the " Glass House Generation"
•Social Media Rolodex and Resources
•Other Insights and FAQs

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.