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This invaluable resource shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences. Social Media Marketing for Your Business will help you take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component.
Readers will learn how to:
Create a cohesive content plan with strategy and goals
Set goals and measure their success
Increase website traffic
Manage your online reputation
Maximize your engagement and interaction on Facebook, Twitter, and YouTube
About the Author
Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks, and others in the housing and construction industry.
This invaluable resource shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences. Social Media Marketing for Your Business will help you take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component.
Readers will learn how to:
Create a cohesive content plan with strategy and goals
Set goals and measure their success
Increase website traffic
Manage your online reputation
Maximize your engagement and interaction on Facebook, Twitter, and YouTube
About the Author
Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks, and others in the housing and construction industry.
Offers practical applications for using social media to boost your business---
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