This invaluable resource shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences. Social Media Marketing for Your Business will help you take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component.

Readers will learn how to: 

• Create a cohesive content plan with strategy and goals
• Set goals and measure their success
• Increase website traffic
• Manage your online reputation
• Maximize your engagement and interaction on Facebook, Twitter, and YouTube

About the Author

Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks, and others in the housing and construction industry.