Rethink Everything You 'Know' About Social Media (Paperback)

Are you a real estate professional struggling to make social media work for your business? If your social channels feel like endless self-promotion rather than genuine engagement, it's time for a change.

In Rethink Everything You 'Know' About Social Media, marketing expert Kyle Draper delivers a fresh, practical approach specifically designed for REALTORS®, brokers, and industry professionals. This essential guide challenges outdated strategies, helping you shift from broadcasting to authentic conversation, building trust, and growing meaningful relationships online.

Inside, you'll discover how to:

• Transition from hard-selling tactics to powerful storytelling

• Create authentic social media engagement that drives leads

• Leverage platforms effectively to build trust and credibility

• Implement Zig Ziglar’s powerful principle: “You will get all you want in life if you help enough other people get what they want.”

Unique to this book are interactive QR codes strategically placed throughout the chapters, linking to exclusive videos, real-world examples, and bonus insights—transforming your reading experience into an interactive journey.

Perfect for REALTORS® seeking to enhance their social media presence, this book equips you with strategies to outperform your competition and turn your social media interactions into real business opportunities.

Unlock your potential today. Start connecting meaningfully, growing your audience, and transforming followers into clients.

Ideal for: REALTORS®, real estate agents, brokers, and industry professionals looking to excel at social media marketing.

About The Author

Kyle Draper—better known as Coach Kyle—is a nationally recognized social media and video marketing coach who empowers REALTORS® and lenders to grow their business organically by simply being themselves. His mission? To help real estate professionals discover their voice, share their story, and show up confidently on camera.

With a unique blend of humor, heart, and practical know-how, Kyle doesn’t talk at you about social media—he talks with you. He breaks down the overwhelm and makes video marketing feel less intimidating and more authentic. His coaching is rooted in encouragement, not ego—helping thousands across North America turn everyday conversations into powerful client connections.

Instead of chasing cold leads, Kyle teaches you how to reconnect with the people who already know, like, and trust you—because that’s where your real business lives.