Rethink Everything You 'Know' About Selling Real Estate (Paperback)

Description
Struggling to find lasting success in today’s unpredictable real estate market? You're not alone. In a time when most agents are overwhelmed by information and starved for real direction, Rethink Everything You 'Know' About Selling Real Estate delivers a proven, practical system for REALTORS® who are ready to break through barriers and build a sustainable business.

Authored by Mike Pallin, President of The Floyd Wickman Team, this guide serves as both a blueprint and a mentor—providing real-world strategies that work in any market, any economy, anywhere in North America. Whether you're launching your career, starting over, or ready to take your business to the next level, this book will help you:
- Apply timeless selling principles with modern relevance
- Implement step-by-step systems designed for real estate professionals
- Develop the mindset and skillset of top-performing agents
- Stay focused on goals, even through market shifts and uncertainty
Backed by decades of training experience and endorsed by Floyd Wickman himself, this guide has empowered hundreds of thousands of agents to thrive, not just survive. It's not theory—it’s a roadmap to results.

Perfect for: New agents, seasoned REALTORS® looking to reignite growth, brokers seeking a training tool, and anyone who wants a reliable, repeatable system for success in real estate.

About The Author

Mike Pallin was personally selected by real estate legend Floyd Wickman as the first trainer to teach the iconic Floyd Wickman Course (formerly Sweathogs). As Master Trainer, Creative Director, and now President of The Floyd Wickman Team, Mike has trained and inspired more than a quarter-million REALTORS® across North America. He continues to teach, coach, and develop training programs that preserve Wickman’s legacy while preparing agents for today’s real estate challenges.

His mission? To help agents build careers they love, with systems that work. When he’s not coaching, Mike enjoys golf, walking, and music.
Highlights
Product details

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book

fbt-product:

/winning-real-estate-negotiations-how-to-close-more-deals-with-confidence-webinar/

fbt-product:

/ninja-selling/
Delivery

Struggling to find lasting success in today’s unpredictable real estate market? You're not alone. In a time when most agents are overwhelmed by information and starved for real direction, Rethink Everything You 'Know' About Selling Real Estate delivers a proven, practical system for REALTORS® who are ready to break through barriers and build a sustainable business.

Authored by Mike Pallin, President of The Floyd Wickman Team, this guide serves as both a blueprint and a mentor—providing real-world strategies that work in any market, any economy, anywhere in North America. Whether you're launching your career, starting over, or ready to take your business to the next level, this book will help you:

Apply timeless selling principles with modern relevance
Implement step-by-step systems designed for real estate professionals
Develop the mindset and skillset of top-performing agents
Stay focused on goals, even through market shifts and uncertainty

Backed by decades of training experience and endorsed by Floyd Wickman himself, this guide has empowered hundreds of thousands of agents to thrive, not just survive. It's not theory—it’s a roadmap to results.

Perfect for: New agents, seasoned REALTORS® looking to reignite growth, brokers seeking a training tool, and anyone who wants a reliable, repeatable system for success in real estate.

About The Author

Mike Pallin was personally selected by real estate legend Floyd Wickman as the first trainer to teach the iconic Floyd Wickman Course (formerly Sweathogs). As Master Trainer, Creative Director, and now President of The Floyd Wickman Team, Mike has trained and inspired more than a quarter-million REALTORS® across North America. He continues to teach, coach, and develop training programs that preserve Wickman’s legacy while preparing agents for today’s real estate challenges.

His mission? To help agents build careers they love, with systems that work. When he’s not coaching, Mike enjoys golf, walking, and music.