Rethink Everything You 'Know' About a CRM (Paperback)

Description
Let’s face it—managing customer relationships shouldn’t feel like juggling chainsaws. If your CRM feels more like a digital Rolodex than a growth engine, it’s time to rethink everything.

In Rethink Everything You 'Know' About a CRM, Tommy Clifford delivers a clear, actionable roadmap to help NAR members and real estate professionals harness the full potential of their Customer Relationship Management systems. From foundational strategies to cutting-edge tools, this guide takes you from confusion to clarity—fast.

Inside, you’ll learn how to:
- Build a CRM strategy that fosters trust, loyalty, and repeat business
- Segment and communicate with your audience across multiple channels
- Automate workflows and scale personalized interactions
- Leverage AI, predictive analytics, and modern tech without the overwhelm
Packed with expert insights, real-world examples, and practical tactics, this book is designed to help you create sustainable systems that support growth, balance, and peace of mind.

Whether you're a new agent or a seasoned pro, this book will help you stop just managing contacts—and start building relationships that convert.

Perfect for: REALTORS®, brokers, and real estate professionals ready to turn their CRM into the most valuable asset in their business.

About The Author

Thomas “Tommy” Clifford is a tech visionary, speaker, and coach who co-founded So Easy Solutions and built a career helping businesses simplify their systems and supercharge their marketing. Once ranked among the top Twitter influencers in Wisconsin, Tommy has since evolved into a sought-after strategist for companies like Samsung, Microsoft, Ford, Verizon, and more.

He specializes in helping professionals—especially REALTORS® and lenders—navigate the ever-changing world of digital communication. As a media consultant and former radio personality, Tommy brings a unique blend of tech savvy and storytelling that makes complex tools like CRMs approachable and effective.

Outside of business, he serves his community on the board of Compassionate Home Health Care and as Chairman of the Board for Prospera Credit Union. His core message? Don’t just manage relationships—nurture them, scale them, and grow with them.
Highlights
Product details

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book

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Delivery

Let’s face it—managing customer relationships shouldn’t feel like juggling chainsaws. If your CRM feels more like a digital Rolodex than a growth engine, it’s time to rethink everything.

In Rethink Everything You 'Know' About a CRM, Tommy Clifford delivers a clear, actionable roadmap to help NAR members and real estate professionals harness the full potential of their Customer Relationship Management systems. From foundational strategies to cutting-edge tools, this guide takes you from confusion to clarity—fast.

Inside, you’ll learn how to:

Build a CRM strategy that fosters trust, loyalty, and repeat business
Segment and communicate with your audience across multiple channels
Automate workflows and scale personalized interactions
Leverage AI, predictive analytics, and modern tech without the overwhelm

Packed with expert insights, real-world examples, and practical tactics, this book is designed to help you create sustainable systems that support growth, balance, and peace of mind.

Whether you're a new agent or a seasoned pro, this book will help you stop just managing contacts—and start building relationships that convert.

Perfect for: REALTORS®, brokers, and real estate professionals ready to turn their CRM into the most valuable asset in their business.

About The Author

Thomas “Tommy” Clifford is a tech visionary, speaker, and coach who co-founded So Easy Solutions and built a career helping businesses simplify their systems and supercharge their marketing. Once ranked among the top Twitter influencers in Wisconsin, Tommy has since evolved into a sought-after strategist for companies like Samsung, Microsoft, Ford, Verizon, and more.

He specializes in helping professionals—especially REALTORS® and lenders—navigate the ever-changing world of digital communication. As a media consultant and former radio personality, Tommy brings a unique blend of tech savvy and storytelling that makes complex tools like CRMs approachable and effective.

Outside of business, he serves his community on the board of Compassionate Home Health Care and as Chairman of the Board for Prospera Credit Union. His core message? Don’t just manage relationships—nurture them, scale them, and grow with them.