Pricing It Right: Proven Strategies to Price Listings to Sell, Not Sit Webinar

NEW! 

Getting listings is only half the battle—getting them sold depends on pricing them right the first time. In today’s rapidly shifting market, REALTORS® can’t afford to rely on guesswork or outdated strategies.

Join Mike Pallin, President of the Floyd Wickman Team and successor to Floyd Wickman’s training legacy, for this high-impact session on mastering the art and science of pricing listings to sell. Drawing on decades of real estate coaching and wisdom from over 250,000 successful agents trained, Mike shares proven philosophies, scripts, and strategies that will help you build trust with sellers, set realistic expectations, and avoid the pitfalls of overpriced listings.

What You’ll Learn:

• When not to talk price—and how to set the stage for a productive pricing conversation.

• Why it’s impossible to underprice a house—and how to prevent overpricing from sinking your listing.

• The three-part pricing dialogue to handle sellers with unrealistic expectations.

• How to use market trends analysis (DOM, list-to-sale ratio, reductions, and more) to guide clients with confidence.

• The Pricing Pyramid and Timing Analysis tools that simplify complex data into clear, client-friendly visuals.

This webinar isn’t just theory—it’s built on real-world experience from agents and teams nationwide. You’ll leave with scripts, tools, and a repeatable process to help your listings sell faster, with fewer reductions, while maintaining seller trust and confidence.

“There’s nothing wrong with any listing that the right price and terms won’t cure.” – Floyd Wickman

Who Should Watch:

REALTORS® of all experience levels who want to sharpen their listing presentation, win client confidence, and close more deals in today’s evolving market.

Watch now and access an exclusive discount for additional resources, including Floyd Wickman’s Rethink Everything You Know About Selling Real Estate, available through the REALTOR® Store.