Updated August 2024.

Most of your members are already active on social networks. The NAR Social Media for Associations Guide shows association staff how to meet them there: how to set policy, choose platforms, create content and measure results, so social media supports your communications strategy instead of adding to your workload.

What’s Inside

• Creating a social media policy: step-by-step guidance, including a standard comment policy and disclaimer
• Platform-specific strategies: Facebook, LinkedIn, Instagram, YouTube, TikTok and more
• Private groups: setting up and managing member groups on Facebook and LinkedIn
• Content creation: ideas and best practices for content members engage with
• AI tools: uses from content ideas to social listening and sentiment analysis, plus best practices and the risks to manage
• Analytics and measurement: what to measure on each platform
• Six-month action plan: a month-by-month plan for building and growing your channels

Who It’s For

• Association executives
• Communications and marketing staff
• Volunteer leaders who oversee association communications

Frequently Asked Questions

Is it current?
It was updated in August 2024 and cites the 2024 NAR Member Profile.

Our association is just starting on social media. Where do we begin?
With the six-month action plan. It starts at Month One and builds from there.

Is it part of a series?
Yes. Browse the Social Media for REALTORS® series.

This digital product is delivered to your My Account immediately after checkout. Nothing will be shipped. Item #E135-102.