By definition, a REALTOR® is a real estate agent who is an active member of the National Association of REALTORS®, or NAR—the largest trade organization in the country with 1.5 million members. REALTORS® are set apart from other agents by a strict adherence to an extensive Code of Ethics.
But being a REALTOR® embodies so much more and comes with many advantages and benefits as part of a powerful brand respected by consumers and an organization fighting to protect property rights for all. Here are resources to help you understand the true meaning of being a REALTOR® and some must-have products for success in the industry.
A Pathway to Professional Conduct: Respect Starts Here
This brochure helps ensure that members know how to conduct themselves professionally in all parts of the business. It covers the REALTOR® Code of Ethics and Standards of Practice and addresses issues of courtesy and etiquette when dealing with properties, clients, customers and fellow REALTORS®. Plus, it contains valuable tips for showing respect for property, the public, and your peers, reinforcing to new and existing members what it means to conduct business with the utmost respect and professionalism.
This handy brochure is sold in packs of 100.
2021 Professionalism in Real Estate Practice Booklet
Newly redesigned and updated, this handy booklet provides a ready reference to the Articles of the Code of Ethics, the Standards of Practice, and Case Interpretations. You’ll find a narrative explanation of each Article, plus a brief synopsis of the Standards of Practice and Case Interpretations. This product is ideal for new member orientation, professional committees, as well as the board of directors.
The Modern Real Estate Professionals Guide to Success
Building a Sustainable and Successful Real Estate Business in Today’s World
Whether you’re new to the industry or a seasoned veteran, this book is your go-to for success! It will help you understand and take advantage of your role as an independent contractor and entrepreneur, and it provide tips for generating leads and increasing your revenue. Packed with practical, actionable tactics that you can use right now to drive your real estate business to the next level, this guidebook is a thought-provoking, yet easy to read and understand manual for operating your real estate business in an everchanging market.
Marki Lemons Ryhal is a licensed managing broker, REALTOR®, avid volunteer, major donor, and six-time REALTOR® Conference and Expo featured attendee and speaker. In 2019, Marki was nominated as a RISMedia’s Real Estate Newsmaker and was inducted into the REBAC Hall of Fame.
Sales and Marketing 101 for Real Estate Professionals
This invaluable tool helps REALTORS® improve sales results by teaching how to employ a complete professional marketing strategy. Using real-life examples and a friendly, easy-to-follow tone, this book gives you the tools you need to list the right properties at the right price, and attract prospects that are ready, willing, and able to buy.
Turn to this book for:
- Comprehensive coverage of marketing strategies, theories of product, promotion, price and place, and practical advice on how to segment a market and implement a marketing plan
- Complete coverage of the selling skills you need to close the sale, including time management, ethics, professionalism and closing techniques
- Multiple choice questions in every chapter to test your knowledge, as well as answers and rationales so you can check your work
- Open-ended research questions and exercises to apply what you've learned to real-world scenarios
- Key terms in each chapter and a complete glossary
Author Chris Grover has a diverse background in real estate sales and marketing gained from decades of experience in the industry. He is the owner of a larger brokerage and is on the faculty of Victor Valley College where he is the Department Chair for Business-Real Estate.
Check out these products and the REALTOR® Store’s many other resources on the Code of Ethics, professionalism, and what it means to be a REALTOR®.