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Posted by NAR on 03/16/2021


Are you taking advantage of social media to promote your real estate business? If not, you’re missing out!

The vast majority of your target audience is already active on social media, making it one of the most effective and efficient ways to reach potential customers and a critical part of any business strategy. It is a key tool to connect with your customers and grow your business, one that is no longer optional to compete in today’s crowded marketplace.

Wondering how you can make the most of social media for your business? Your Store offers an array of resources to help you develop a strong social media strategy—whether you’re just starting out or looking to increase your online presence. Take a look at some of the most popular tools:

Social Media for REALTORS® Series

Recently updated, this set of four volumes offers you a compact, yet comprehensive, guide to take your business to the next level as you learn how to use social media for business success. Together these products will help you get started with social media quickly and efficiently and will save you time, money, and effort:


This book, by renowned social media specialist Katie Lance, teaches you how to build and hone a smart social media strategy, including the nuts and bolts of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, and Pinterest. You’ll learn how to create your online story, implement a content grid and editorial calendar to save time and energy, and develop your own creative and effective content like graphics, videos, blogs, live streaming, and more. Let this book help you delve into social media with confidence and expand your brand online.

Social Media Marketing for Your Business

In this invaluable resource, social media marketing expert Carol L. Morgan helps you lay a strong foundation for your marketing that includes your website, brand, and content. Once those key elements are in place, this book connects the dots to a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Topics include developing a cohesive content plan, setting goals and measuring success, increasing your site’s traffic, managing your online reputation and maximizing your use of social media platforms.

Visit Your Store, the REALTOR® Store,to find these and many other tools to help you leverage the power of social media to benefit your business.

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