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How to Build Your Brand Through Video

How to Build Your Brand Through Video

Posted by NAR on 06/06/2023

How to Build Your Brand Through Video

In today's digital world, video has become a game changer in real estate marketing. Yet, it is still underutilized—meaning you can set yourself apart by using video to interact with potential clients and build your personal brand. Why is video a must have in leveling-up your marketing strategy? It allows you to exhibit your knowledge and expertise, develop client relationships, increase your reach and interactions, and raise your SEO rankings. Head over to Your Store, the REALTOR® Store for all the resources you need to get started.

YouTube for Real Estate Agents: Learn How to Get Free Leads and Never Cold Call Again

During her 17+ years as a real estate agent, author Karin Carr has tried it all—Facebook ads, Craigslist, door knocking, open houses, cold calling, REO listings and geographic farming. Yet, in this new volume, she explains why the most effective source of leads has been her YouTube channel, amounting to an amazing 70% of her business. Learn why she believes YouTube is the best free advertising you’ll ever find and how you can take advantage of her experience and expertise to leverage YouTube for your business.

Karin Carr is the founder of Video Boss Agent Academy, the real estate industry's premier training program that focuses specifically on using YouTube as a lead gen strategy. She is an active REALTOR® in Savannah, GA, and the owner of the Georgia Coast Homes Team with Real Broker LLC.

Video in Real Estate: Tapping into 4 Billion Views

With billions of online views, short-form video has revolutionized the way businesses connect with audiences and how consumers consume content. This webinar covers the “how tos” of creating your own video content and examines Top of Formhow REALTORS® can strengthen their business operations using video for their listings, marketing and self-promotion. Learn about lighting, audio, equipment needed, the best way to produce your videos and much more.

Presenter Jeremy Blanton is a full time Myrtle Beach REALTOR® and the Founder of 210 Consulting-Social Media which helps both individuals and businesses understand social media platforms and how to use them to increase business online.

The Who, What, Where and How of Live Streaming and Video Marketing Webinar

Have you been thinking about using video to promote your business but not sure where to start? This webinar walks you through, step by step, when, where and how to use live streaming and video in your marketing efforts and includes:

o3 steps to getting started

oHow to integrate live video into your marketing plans

oPlatforms available and equipment recommendations

oLive streaming ideas and tips

Presenter Katie Lance is a nationally known and highly sought-after keynote speaker and now you can gain from her wisdom from the comfort of your home. She is CEO and Owner of a social media marketing firm and her signature social media coaching program, #GetSocialSmart, has received accolades from industry peers across the globe.

Instagram for Real Estate Professionals Webinar

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Instagram is the go-to app for millions to share and view photos, videos and stories every single day—especially for Millennials and Gen Z. In this webinar, Back At You—the social media experts and badged Instagram Marketing Partner—will provide what you need to know to leverage Instagram to reach new clients.

Back At You shows you how to harness the power of Instagram to put your business in front of local buyers and sellers and shares the top industry tips and tricks for setting your business up for success on Instagram.

This webinar is presented by Back at you, a proud partner in the REALTOR Benefits® Program. Back At You provides automated marketing for your real estate business that saves time and keeps you top of mind.

High quality video content combined with social media is revolutionizing the industry. Take advantage of these invaluable tools from the REALTOR® Store to take your real estate marketing to the next level.

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