As a REALTOR®, you bring incredible value to every real estate relationship and transaction, whether in the buying or selling process. Unlike other agents or algorithms, you have committed to abide by a strict Code of Ethics, you serve as an advocate for your clients, and you are backed by the nation’s largest professional trade association.

As you know, real estate is a complex and competitive business, and the industry is facing ever-increasing challenges from online marketplaces and agents who are not NAR members. Part of your role is to differentiate yourself as a REALTOR® and to educate your clients and potential customer base about how they benefit from choosing a REALTOR® to represent them in real estate transactions.

The National Association of REALTORS® makes it easy for you to communicate your value as a REALTOR® with a new brochure - The REALTOR® Advantage, Is Your Agent a REALTOR®? Created with support from the That’s Who We R® campaign, the brochure provides compelling reasons for consumers to “Look for the R®” when they are in the market to buy or sell property. You can rely on The REALTOR® Advantage to effectively communicate the REALTOR® difference and what you stand for, and to help establish yourself as a trusted expert and adviser for prospective clients.

The REALTOR® Advantage, Is Your Agent a REALTOR®? brochure is available with special member discounts in print or as a digital download, and is one of hundreds of specialized products designed just for you in Your Store Share with your clients, distribute them at open houses, and mail them to prospective customers. Make sure everyone knows to Look for the R® when buying or selling a property in order to ensure they are working with a REALTOR®, who has the highest level of professionalism.