In today's dynamic real estate market, the difference between surviving and thriving often comes down to having the right tools at your fingertips.
The National Association of REALTORS® has curated a powerful collection of cutting-edge resources to give you that competitive edge. From fresh housing insights to innovative marketing strategies, these new offerings will help you grow and adapt your business in 2025 and beyond.
Deepen Your Understanding of Housing Markets
The housing landscape is transforming rapidly, requiring new approaches to residential development. In Housing for Humans: A Book to Imagine, Create and Design a New Housing Model in America, architect Ileana Schinder guides readers through designing new housing models, including additional dwelling units, with applications from suburbs to urban centers. By examining urban design history and zoning regulations through a human-centered lens, she offers practical pathways toward more inclusive housing while illuminating how homes shape and reflect modern society.
Connect with the Next Generation of Real Estate Consumers
Generation Z is reshaping the rental market with unique preferences that real estate professionals must understand to remain competitive. The Next Generation Renter Webinar, led by industry innovator Nikki Greenberg, provides essential insights into Gen-Z's property search habits, amenity preferences and the convergence of digital and physical spaces. Participants will explore key Gen-Z attributes, emerging rental trends and factors influencing their rent-versus-buy decisions—equipping real estate professionals with the knowledge to effectively attract and serve this influential new wave of renters.
Grow Your Reach with YouTube Strategy
Karin Carr's Harnessing YouTube's SEO Power: Capturing High-Intent Real Estate Clients webinar reveals how real estate professionals can leverage YouTube's algorithm to attract highly motivated clients through strategic video marketing. Participants will learn essential SEO (search engine optimization) techniques—including keyword research, content optimization and engagement strategies—specifically tailored for real estate videos that appear in both YouTube and Google search results. This comprehensive session equips agents with practical tools to create compelling video content that helps capture attention, drive engagement and convert viewers into clients through proven digital marketing strategies.
Empower Your Clients with Marketing Materials
NAR’s newly updated It is a Great Time to OWN! brochure serves as your secret weapon in client conversations with hesitant or first-time buyers. These professionally designed materials break down complex market conditions into digestible insights, helping your clients understand:
- Current market opportunities and financing options
- The tangible benefits of homeownership in today's economy
- The crucial role of REALTORS® in the buying process
Includes online resources available through realtor.com, nar.realtor and HouseLogic, providing consumers with more knowledge about the real estate industry and the home buying process.
Elevate your Sustainability Strategy
The Little Green Book: Green Rules to Live By for REALTORS® provides essential guidance for real estate professionals looking to incorporate sustainability into their business model. Created with support from the NAR Green REsource Council and featuring insights from hundreds of NAR members, this practical guide offers a wealth of tips across ten focused sections—from understanding clients' resource efficiency priorities to key dos and don'ts for green real estate practices. For new and seasoned professionals, this valuable business tool and conversation starter can help you meet the growing demand for environmentally conscious real estate services.
Enhance Your Income with Purpose-Driven Planning
Six Figures in Twelve Months: Real Estate Planner and Habit Tracker, by Marki Lemons Ryhal, offers a comprehensive system for real estate professionals seeking structured growth and measurable results. This powerful tool combines strategic planning with habit tracking to create a success framework for agents at all levels. Research shows that writing down goals increases achievement likelihood by 42%—a principle leveraged through dedicated sections for vision boarding, audience analysis, marketing calendars and weekly metrics. From social media management to budget tracking, the planner provides the structure and motivation needed to build a six-figure real estate business through consistent, purposeful action.
Your Next Steps to Success
The real estate industry rewards those who take action. These carefully selected NAR resources provide the knowledge, tools and strategies you need to help elevate your business to new heights. Whether you're looking to master digital marketing, understand emerging demographics or boost your bottom line, The REALTOR® Store has you covered.
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
