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Posted by NAR on 07/15/2021

Whether you’ve been in the real estate industry for 30 minutes or 30 years, you know that we live in a digital world and that online marketing is a necessary, and highly effective, method for reaching and resonating with customers. Today, all top sellers rely on digital marketing as a key component of their business strategy to generate leads and complete the sale—and you should too.

Where can you turn for the practical and strategic tools you need for a successful digital marketing plan? Your Store, the REALTOR® Store is here to help! You’ll find a wide range of products in various formats to get you started and keep your marketing efforts going strong, including:

Instagram for Real Estate Professionals Webinar

This webinar helps you get in on the Instagram action where millions go every day to share and view photos, videos, and stories. Learn how to get those eyes on your content and find out what the top industry tips and tricks are for setting yourself up for success on this go-to app.

One reviewer called this webinar a great resource and found it very helpful because of the quick flow and straightforward approach. Make sure you add it to your collection of resources and don’t miss out on the chance to harness the power of Instagram to put your business in front of customers.

The Instagram for Real Estate Professionals Webinar was created by Back At You, a REALTOR Benefits® Program partner offering social media solutions for your real estate business. As a badged marketing partner on Instagram and other major platforms, Back At You offers REALTORS® complete integration and automatic publishing on today’s most popular social networks.

How to Navigate and Maximize Facebook to Bring You More Business Webinar

Let’s face it, Facebook is a complicated marketing tool and it can be tricky to navigate its every-evolving and multi-layered algorithm to garner maximum benefit for your business. This webinar provides invaluable content to help you decide what to post, when to post it, and how to gain the most traction and leads.

Social media strategist Katie Lance covers how to get intentional with your personal Facebook profile to effectively keep in touch with past clients and generate more referrals, how to maximize Facebook Live and Facebook Stories to create unique and valuable content, how to leverage your Facebook Business Page and Facebook Ads to attract leads, how to create a Facebook content strategy that will help you save time, and much more.

Presenter Katie Lance is a nationally known and highly sought-after keynote speaker and now you can gain from her wisdom from the comfort of your home. She is CEO and Owner of a social media marketing firm and her signature social media coaching program, #GetSocialSmart, has received accolades from industry peers across the globe.

Social Media for REALTORS® Digital Marketing

This in-depth, but easy-to-understand resource was developed by NAR to help real estate professionals like you take your business to the next level using the power of online social media tools—saving you time, money, and effort. Through key do’s and don’ts, short video tutorials, and other techniques, you’ll learn about the hub and spoke concept, social networking and it’s relation to marketing, budget and timing recommendations, how to analyze and use online analytics, SEM and SEO, and more.

Social Media for REALTORS®: Digital Marketing is part of the NAR Social Media for REALTORS® series that includes Social Media for REALTORS®: Your Website, Social Media for REALTORS®: 101 Do's and Don'ts, and Social Media for REALTORS®: Facebook. This product was created in conjunction with NAR’S e-PRO® Certification, raising the bar for REALTORS® in social media and technical expertise. For more information, visit or email

Now’s the time to up your digital marketing game with the REALTOR® Store’s tools and resources designed to help you stay a step ahead of the competition. Visit Your Store today!

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