2025 Profile of Real Estate Firms (Digital Download)

NEW! Published November 2025. 

Gain a data-driven understanding of how real estate firms nationwide operate, grow, and compete with the 2025 Profile of Real Estate Firms. Based on survey responses from NAR Brokers of Record, this biennial report provides a comprehensive look at more than 300,000 real estate firms across the United States.

This research highlights the structure, strategies, and challenges of today’s firms—offering valuable context for NAR members evaluating market conditions, benchmarking operational decisions, or planning for long-term business growth. With clear charts, trend data, and comparative insights, this report helps real estate professionals better understand the evolving brokerage landscape.

Inside the report, you’ll find:

• Characteristics of Real Estate Firms: Firm structure, office count, specialty areas, staffing, legal organization, and market coverage.

• Business Activity: Sales volume, transaction sides, leasing activity, referrals, competition sources, and revenue distribution.

• Resources Provided to Agents and Staff: Insurance benefits, training support, technology tools, and in-house/outsourced ancillary services.

• Future Outlook: Recruiting trends, profitability expectations, industry challenges, generational impacts, and long-term planning.

Packed with authoritative insights from the NAR Research Group, this report offers actionable intelligence for brokers, managers, new and experienced NAR members, and anyone responsible for running or evaluating a real estate firm.

This digital product will be available for download immediately after placing your order. Nothing will be delivered physically for this item.