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Description
NEW! Published: November 2025 | National Association of REALTORS® Research Group
Overview
The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.
What’s Inside
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Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.
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Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.
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REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.
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Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.
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Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.
Why It Matters
Equip yourself with credible, member-exclusive data to:
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Understand client motivations and financial barriers.
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Target marketing by age, household composition, or region.
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Strengthen buyer and seller presentations with authoritative NAR statistics.
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Anticipate trends shaping housing demand and REALTOR® value.
Product Details
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Format: Digital PDF
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Length: 117 pages
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Release Date: November 2025
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Publisher: National Association of REALTORS® Research Group
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Product details
- type:
- guide
- fbt-product:
- /why-agents-who-are-realtors-are-worth-every-penny-brochure-100-pack/
- fbt-product:
- /2025-nar-member-profile-digital-download/
- label:
- NEW
- Delivery
2025 NAR Profile of Home Buyers and Sellers (Digital Download)
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- Author:
- NAR
- SKU:
- E186-45-25
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Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.
-
Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.
-
REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.
-
Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.
-
Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.
-
Understand client motivations and financial barriers.
-
Target marketing by age, household composition, or region.
-
Strengthen buyer and seller presentations with authoritative NAR statistics.
-
Anticipate trends shaping housing demand and REALTOR® value.
-
Format: Digital PDF
-
Length: 117 pages
-
Release Date: November 2025
-
Publisher: National Association of REALTORS® Research Group
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Data Overload
We are so fortunate to have this data available to us REALTORS through NAR. Very detailed and provides stats to maximize our marketing and advertising efforts. Download this and read it from cover to cover.
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Valuable Resource for Members
Released each year, the Profile of Home Buyers and Sellers is one of the most valuable resources made available from NAR.
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The Demographic Charts Are Astounding
The visuals provided, showing a drastic change in the trends when it comes to the demographics of homeownership, should lead Realtors to evaluate their business model through the lens of how those trends may either threaten or provide opportunities for future success. So incredibly useful, if one chooses to be intentional about how they shape their brand and target clientele. We are lucky for the effort they put into compiling it all.
2025 NAR Profile of Home Buyers and Sellers (Digital Download)
NEW! Published: November 2025 | National Association of REALTORS® Research Group
Overview
The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.
What’s Inside
Why It Matters
Equip yourself with credible, member-exclusive data to:
Product Details
Reviews & Comments
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