2025 NAR Profile of Home Buyers and Sellers (Digital Download)

NEW! Published: November 2025 | National Association of REALTORS® Research Group

Overview

The 2025 Profile of Home Buyers and Sellers—now in its 44th year—is NAR’s most trusted, data-rich resource for understanding consumer behavior in the U.S. housing market. Based on surveys of recent buyers and sellers from July 2024 to June 2025, this annual report delivers unparalleled insights into how economic conditions, demographics, and preferences are reshaping the real estate landscape.

What’s Inside

• Historic Demographic Shifts: The median buyer age reached a record 59, while first-time buyers dropped to a historic low of 21% of the market.

• Affordability Challenges: Mortgage rates averaged 6.69%, and first-time buyers’ median down payment rose to 10%—the highest since 1989.

• REALTORS®’ Vital Role: 88% of buyers and 91% of sellers used a real estate professional—underscoring the ongoing importance of REALTOR® expertise.

• Lifestyle Trends: Neighborhood quality and proximity to friends and family surpassed job location as top priorities.

• Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.

Why It Matters

Equip yourself with credible, member-exclusive data to:

• Understand client motivations and financial barriers.

• Target marketing by age, household composition, or region.

• Strengthen buyer and seller presentations with authoritative NAR statistics.

• Anticipate trends shaping housing demand and REALTOR® value.

Plus, NAR members save $180 on this report through the REALTOR® Store's member pricing!

Product Details

• Format: Digital PDF

• Length: 117 pages

• Release Date: November 2025

• Publisher: National Association of REALTORS® Research Group