The definitive AI playbook for today’s real estate professional—practical, approachable, and built for real-world results.

Written by Kevin Hawkins, known across the industry as The REAL AI Guy, this guide cuts through the noise with a straightforward, highly usable approach to AI. Hawkins has authored more than 200 articles on AI in real estate and has trained thousands of agents, brokers, and industry leaders on how to confidently integrate ChatGPT and other generative AI tools into their daily business workflow.

Endorsed by respected voices including Brad Inman, Ben Caballero, Mark McLaughlin, Michele Lerner, and Jeff Ostrowski, this guide delivers step-by-step strategies you can put into action immediately—no tech background required.

What You’ll Learn

• What AI really is—and why you’re already using it in your business

• How to use ChatGPT as a personal assistant for marketing, communication, and time-saving tasks

• Proven prompts to sharpen your AI skills and elevate your daily productivity

• Real-world AI applications that help win listings, improve client experiences, and streamline operations

• Practical “Safe AI” practices, including essential guidance on copyright, compliance, and industry regulations

Why Real Estate Professionals Love This Guide

You’ll discover how to:

• Write faster and more effectively for emails, listings, and social content

• Market smarter with AI-assisted branding, lead-generation ideas, and campaign execution

• Communicate clearly and professionally

• Save hours each week on routine tasks

• Differentiate yourself in a competitive market

Whether you’re new to artificial intelligence or looking to expand your toolkit, The REAL AI Guide empowers you to work more efficiently, elevate your business, and gain back your most valuable resource—your time. It’s not hype. It’s not theory. It’s your new unfair advantage.