Smarter. Faster. Still You. The Little Pink Book is the ninth installment in NAR’s Little Book series. It collects practical, member-tested advice on using artificial intelligence in your business, from NAR members for NAR members.

What’s Inside

• Dozens of quotes and tips from REALTORS® nationwide: real experience, not tech hype
• 11 AI-generated caricature drawings that illustrate AI concepts in a realistic yet entertaining way
• Eight sections: #1 Thing You Wish You Knew About AI; How Has AI Changed or Helped You?; Key Dos and Don’ts; Essential AI Tools and Resources; How Has AI Changed How You Run Your Business?; Best Advice You Have Ever Received; Unique Tips or Tricks; and Challenges in Using AI
• Real uses members describe: listing descriptions, client emails, social media posts, video scripts, virtual staging and website chatbots
• Important guardrails: why AI shouldn’t draft or modify legal contracts, keeping confidential client information out of AI tools, and reviewing everything for Fair Housing compliance
• A resources section pointing to NAR tools for building an AI-ready business

Perfect For

• Agents exploring AI for the first time or ready to level up
• Brokers training teams on safe, smart tech adoption
• Associations and educators building AI-focused workshops

A 44-page PDF you can read on any device.

Frequently Asked Questions

Do I need to be tech-savvy to use it?
No. The guidance suits all experience levels and focuses on practical advice from fellow real estate professionals.

Does it cover the risks of using AI?
Yes. It covers keeping confidential client information out of AI tools, why AI shouldn’t be used to draft or modify legal contracts, and reviewing AI content for accuracy and Fair Housing compliance.

How long is it?
44 pages, with 11 AI-generated caricature drawings.

Can I get printed copies for my team?
Yes. The 5-pack is pocket-sized and made for sharing.

Available exclusively in the REALTOR® Store.

This digital product is delivered to your My Account immediately after checkout. Nothing will be shipped.

Item #E135-214.