Sales and Marketing 101 for Real Estate Professionals, 4th Edition

There are many marketing and real estate sales books but few that explain marketing principles from a real estate agent's point of view. The text integrates the four elements of a balanced marketing mix: promotion, place, product, and price. Throughout the text, principles of market research, data analysis, and market segmentation are applied to teach you how to be a more efficient salesperson. Updated units on technology, online marketing, and social media strategies make this the most comprehensive how-to-guide for applying classic marketing and sales techniques to a real estate career.

About the Author:
Chris Grover has a diverse background in real estate sales and marketing, which spans more than 30 years.  Just after earning his real estate brokers license in 1976, he opened a brokerage firm that eventually employed over 30 licensees.  He has been a faculty member at Victor Valley College for over 30 years and is now the college's Department Chair for Business-Real Estate.