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AI is changing how agents attract, nurture and convert clients. In this REALTOR® Store webinar, social media strategist Katie Lance walks through practical, real-world ways to use ChatGPT and other AI tools to save time, streamline your marketing and strengthen your personal brand.

What You’ll Learn

• Faster content: generate listing descriptions, social media captions and marketing emails in seconds
• Better lead generation: use smarter content personalization and automated follow-ups
• Stronger client engagement: apply data-driven insights and conversational tools that make communication faster and more human
• Sustainable systems: build repeatable processes for content planning, prospecting and ongoing relationship management

What’s Included

• Live demonstrations of prompt engineering
• Examples of AI-powered workflows
• Ready-to-use strategies and templates designed for real estate professionals

About the Presenter

Katie Lance is the Founder and CEO of Katie Lance Consulting.

Frequently Asked Questions

How long is the webinar?
Approximately 57 minutes, on demand.

Do I need experience with AI?
No. It is designed for agents who are new to AI as well as those already experimenting.

What other AI resources are available?
See The Little Pink Book: AI Rules to Live By and The Authoritative Guide to AI for Real Estate.

Exclusive for NAR members: available at member-only pricing through the REALTOR® Store.

This webinar recording is delivered to your My Account immediately after checkout. Nothing will be shipped. Item #E135-227.