Markets change. Your business doesn’t have to suffer when they do.
This November—REALTOR® Financial Wellness month—we’re highlighting practical, revenue-focused learning and client-facing tools that help you protect income, sharpen client conversations, and turn uncertainty into opportunity.
For a limited time, these curated picks are available with RTRN discounts (20–25% off). Read on for quick ways to use each resource to strengthen your business today.
Why financial resilience matters for REALTORS®
A financially resilient real estate practice is built on three things: continued learning, smart client-facing materials, and services that create repeatable value. Investing a little time and money in targeted education and better client tools will pay back in higher conversions, stronger referrals, and steadier commission flow—especially in slower markets.
Featured picks (what to buy and how to use them)
1. 2026 Tech Trends for REALTORS®: Tools to Streamline, Scale, and Stay Ahead — Webinar
Price: was $29.95 → now $22.46 (25% off).
Why it matters: the right stack reduces overhead and frees your time to generate revenue. Use this webinar to audit your current toolset, drop redundant subscriptions, and adopt a couple of automation wins (lead routing, listing syndication, content templates).
Buy it: https://store.realtor/2026-tech-trends-for-realtors-tools-to-streamline-scale-and-stay-ahead-webinar/
How to apply it this week: run a 30-minute inventory of your apps; cancel one low-value tool and reallocate that budget to a CRM or automation that saves you an hour a day.
2. Mastering the 1031 Exchange: Timelines, Types & Client Conversations — Webinar
Price: was $29.95 → now $22.46 (25% off).
Why it matters: 1031 exchanges are a client-facing opportunity—helping investors defer gains can build deep loyalty and high-value referrals. This webinar focuses on timing, exchange types, and the conversation scripts that win client trust (not legal advice, but practical sales and service guidance).
Buy it: https://store.realtor/mastering-the-1031-exchange-timelines-types-client-conversations-webinar/
How to apply it this week: create a one-page handout summarizing 1031 basics (use language from the webinar) and offer a free consult to investor leads—position yourself as the connector to tax and legal partners.
3. REALTOR® Value Brochure Bundle (Physical)
Price: was $99.85 → now $79.88 (20% off).
Why it matters: high-quality, client-ready brochures make your brand feel professional and make it easier for prospects to remember you. These are tangible assets you can use at listing appointments, open houses, and community events.
Buy it: https://store.realtor/realtor-value-brochure-bundle-physical/
How to apply it this week: place a brochure in every new seller packet and at every networking table. Track which conversations led to follow-ups to prove ROI.
4. Beacons of Real Estate: Tools To Thrive in the Age of AI — Webinar
Price: was $29.95 → now $22.46 (25% off).
Why it matters: AI is changing how leads are generated, nurtured, and converted. This webinar shows practical use cases you can deploy immediately—content generation, hyper-targeted follow-ups, and client personalization that increases response rates.
Buy it: https://store.realtor/beacons-of-real-estate-tools-to-thrive-in-the-age-of-ai-webinar/
How to apply it this week: pick one AI workflow (e.g., automated follow-up sequences for new leads) and implement a two-week test to measure response lift.
5. Success Through A Recession: Lessons Learned To Help You! (Paperback)
Price: was $24.95 → now $19.96 (20% off).
Why it matters: recession playbooks are full of tactical adjustments—pricing strategies, prospecting pivots, and retention tactics—that are directly applicable to real estate practices. Read it to shape an actionable 90-day plan.
Buy it: https://store.realtor/success-through-a-recession-lessons-learned-to-help-you-paperback/
How to apply it this week: create a short checklist of three tactics from the book and apply them to current listings or lead follow-ups.
6. How To Buy, Sell, and Profit with Land (Paperback)
Price: was $19.95 → now $15.96 (20% off).
Why it matters: land deals can be less competitive and more profitable in certain markets. This guide helps you identify opportunities and adds new service lines you can offer clients.
Buy it: https://store.realtor/how-to-buy-sell-and-profit-with-land-paperback/
How to apply it this week: scan your MLS for land parcels under-market or with development potential, and reach out to likely investors with a short "land opportunity" email.
Quick bundles that amplify ROI
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Education + Brochure: Pair any webinar above with the REALTOR® Value Brochure Bundle so you can immediately convert new knowledge into client-facing materials.
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AI + Productivity: Combine the AI webinar with the 2026 Tech Trends session to prioritize what to automate now versus later.
Final word: act with intention
Financial wellness isn’t an abstract goal—it’s a set of concrete habits: continuous learning, better client tools, and smarter technology decisions. These RTRN-discounted resources are selected to deliver measurable, short-term wins and long-term improvements to your bottom line.
Shop the picks and lock in RTRN savings while they last. Questions about which resource fits your practice? Tell me your business model (solo, team lead, or brokerage) and I’ll recommend a priority plan — no sales fluff, just direct, actionable advice. Shoot me an email at dpoe@nar.realtor!
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
