The spring market doesn't wait for anyone to feel ready.
As inventory builds and buyer activity picks up, the real estate professionals who hit the ground running in March aren't just lucky — they've invested in the right systems, the right tools, and the right habits before the busy season demands them.
This month at the REALTOR® Store, we've pulled together a collection of resources designed to help you do exactly that: plan your business with intention, communicate your value with confidence, and show up where your future clients are already looking. Several of these products are available at a discount this month through NAR's Right Tools, Right Now (RTRN) program — no coupon code required.
Build the Business Foundation First
Success Simplified: A Small Business Planner (Physical)
RTRN: 20% OFF — $19.20 (regularly $24.00)
Most real estate professionals don't fail because they lack drive. They struggle because they lack a system.
Authored by Sarah L. Ware — Principal and Designated Managing Broker of Ware Realty Group, Past President of the Chicago Association of REALTORS®, and current Treasurer of Illinois REALTORS® — the Success Simplified: Small Business Planner is a year-round planning tool built on real-world business readiness practices. It guides you through monthly goal setting, budgeting, marketing, strategic planning, and operations tracking — everything a growing real estate business needs to move from reactive to intentional.
Whether you're focused on big-picture visioning for the rest of the year or getting a handle on day-to-day management, this planner gives you a structured approach to building sustainable business habits that support long-term growth. March is an ideal moment to get this in hand: you're far enough into the year to have real data to work from, and there's still plenty of time to course-correct and finish strong.
Strengthen Your Ethical Foundation — The Competitive Advantage That Never Goes Out of Style
2026 Code of Ethics Bundle
RTRN: 20% OFF — $139.96 (regularly $174.95)
In a competitive spring market, differentiation matters. And the single most durable differentiator a REALTOR® has isn't their marketing budget or their social media following — it's the ethical standard they hold themselves to every day.
The 2026 Code of Ethics Bundle brings together every essential resource in one convenient order: a 100-pack of the Code of Ethics and Standards of Practice Pamphlet, the Professionalism in Real Estate Practice Booklet, the Code of Ethics and Arbitration Manual, the MLS Handbook, and a 25-pack of Code of Ethics Bookmarkers. Available in physical, digital, and digital Spanish formats, it's designed for both individual professional development and office-wide training and onboarding.
If your team is still finalizing Code of Ethics training requirements, or you're looking to raise the professional standard across your brokerage before the spring rush, this is the right time to act — especially at 20% off.
Communicate What Makes You Worth It
"Why Agents Who Are REALTORS® Are Worth Every Penny" Brochure (100-Pack)
RTRN: 20% OFF — $23.96 (regularly $29.95)
NAR's #1 trending product right now — and it's easy to see why.
In today's market, buyers and sellers are asking harder questions about agent compensation, the value of representation, and what sets a REALTOR® apart from a licensed real estate agent. This professionally designed, double-sided trifold brochure gives you a clear, polished answer.
It covers the full scope of what a REALTOR® does — from initial market research and property assessment through negotiation, contract management, and post-sale support — in a format that's easy to leave behind after a listing presentation, pass out at an open house, or display in your office lobby. For real estate professionals heading into a spring season with more client conversations on the horizon, having 100 of these on hand is simply good preparation.
Show Up Consistently Where Clients Are Already Looking
Webinar: 5 Essential Social Media Posts That Every Agent Should Make Weekly
RTRN: 25% OFF — $22.46 (regularly $29.95)
Social media doesn't reward agents who post occasionally when inspiration strikes. It rewards consistency — and consistency requires a strategy.
In this on-demand webinar, Bob Stewart, Head of Technology Implementation at Brivity, walks you through exactly what to post, why it works, and how to build a repeatable weekly content rhythm that grows your reach and attracts leads on the platforms where your clients are spending their time. You'll learn which types of posts generate the most meaningful engagement, how to position yourself as a local market authority, and why the right content strategy builds long-term trust that drives referrals — not just one-time clicks.
For real estate professionals who know they should be more active on social media but aren't sure what to say or how often to say it, this webinar is a practical, no-fluff starting point.
Real Grader Ultimate Digital Business Growth Bundle (Digital Download)
$24.95
Knowing what to post is one piece of the puzzle. Knowing how each platform actually works for your business is another.
Curated by NAR Reach partner Real Grader and presented by digital strategist Alex Montalenti, this five-guide digital bundle gives you a platform-by-platform roadmap for building your online presence across Instagram, Facebook, YouTube, LinkedIn, and Google Business. Each guide walks you through how to evaluate your current presence, identify your biggest opportunities for improvement, and implement a strategic growth plan specific to that platform.
If you've been active across multiple channels without a clear sense of whether it's working — or where to focus your energy — this bundle gives you the diagnostic tools and action steps to make every platform more intentional and more effective.
Harness AI to Work Smarter This Spring
AI Essentials for REALTORS® Bundle (Digital Download)
RTRN: 25% OFF — $71.24 (regularly $94.99)
AI isn't replacing REALTORS®. But real estate professionals who understand how to use it strategically are pulling ahead of those who don't.
This four-resource digital bundle cuts through the noise and gets practical fast. It includes Kimberly Offord's webinar on using AI to sharpen your value proposition and improve your compensation conversations; the Beacons of Real Estate panel webinar featuring Marki Lemons Ryhal, Tiffany Banks, and others on becoming a trusted, human-centered advisor in a digital landscape; and Kimberly Offord's Brand to Expand e-workbook — a 14-day guided program for developing a compelling brand identity using AI tools, from defining your story to executing a strategic growth plan.
NAR members save over 10% on this bundle versus purchasing each resource individually, and everything is instantly available as a digital download the moment you order. Whether you're just beginning to explore AI in your business or looking to apply it more intentionally, this bundle delivers actionable guidance from practitioners who are already doing it.
Take the Next Step
Spring moves fast. The tools and systems you put in place now — for business planning, ethical grounding, client communication, digital presence, and technology adoption — will shape how you perform over the next several months.
Each of the resources above is available now at the REALTOR® Store, with several offered at meaningful savings this month thanks to Right Tools, Right Now. No coupon code is needed for RTRN pricing — discounts are applied automatically at checkout.
Explore this month's featured resources at the REALTOR® Store →
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
