As a real estate professional, staying competitive in today’s market requires access to the right tools, resources, and insights. At the REALTOR® Store, we understand that your success is our priority, which is why we’ve tailored our offerings to give you exclusive access to a wide array of resources that support your growth, increase your efficiency, and help you deliver superior client service.
Here are 10 ways the REALTOR® Store benefits you as an NAR member:
1. Exclusive Discounts on Essential Resources
As a member of the National Association of REALTORS®, you unlock a world of savings through exclusive discounts. The REALTOR® Store offers special pricing on products designed to elevate your real estate business—from educational materials to marketing tools and legal resources. These discounts are available only to NAR members, ensuring that you’re always getting the best value while investing in your career.
2. Partnering with Member Value Plus (MVP) Program
The REALTOR® Store partners with NAR’s Member Value Plus (MVP) program to offer you even more savings and rewards. By simply participating in short activities—such as engaging in educational opportunities or exploring new resources—you can earn valuable incentives like free Store products, discounts, and access to premium content. It's an easy way to maximize the value of your NAR membership while gaining tools that help you thrive in the real estate industry.
3. Right Tools, Right Now (RTRN): No-Cost & Discounted Resources
In uncertain times, REALTORS® need support they can count on, and that’s where NAR’s Right Tools, Right Now (RTRN) program comes in. The REALTOR® Store plays a key role in providing many of the no-cost and deeply discounted resources available through RTRN. From business planning guides to legal checklists and marketing materials, you’ll find a vast selection of high-impact products at little to no cost, specifically curated to meet your needs in challenging market conditions.
4. Exclusive Educational Content
Whether you’re a seasoned pro or just starting your journey as a real estate professional, ongoing education is essential to staying relevant in the industry. The REALTOR® Store offers a broad spectrum of educational content, including books, webinars, and guides, designed to enhance your skills and keep you updated on the latest trends. Many of these materials are exclusive to NAR members and provide expert insights from top professionals in the field.
5. Marketing Tools to Amplify Your Business
In a digital-first world, effective marketing can be the difference between a successful year and a slow one. The REALTOR® Store has you covered with a variety of marketing tools, including brochures, social media guides, and customizable materials that are perfect for building your brand and engaging with clients. These tools are not only effective but also designed specifically for REALTORS®, ensuring you have the resources to communicate your value and expertise in a way that resonates with today’s consumers.
6. Tailored Solutions for Brokers and Agents Alike
At the REALTOR® Store, we recognize that your needs may vary depending on your role in the industry. That’s why we offer tailored solutions for both brokers and agents. From leadership tools to client management strategies, our resources are designed to support every aspect of your business, no matter your position.
7. Stay on Top of Industry Trends
The real estate landscape is always evolving, and staying informed is key to staying ahead. The REALTOR® Store is committed to providing up-to-date materials that reflect current industry trends, regulatory changes, and emerging best practices. With our comprehensive guides and research products, you’ll always be equipped with the latest knowledge to better serve your clients and navigate the market with confidence.
8. Easy Access to Free Products
Did you know that the REALTOR® Store offers a wide range of free products for NAR members? Whether it’s through our partnerships with MVP or RTRN, or directly from the Store, you’ll have access to no-cost digital downloads and other valuable materials that can help streamline your operations, boost your marketing efforts, and enhance your client relationships.
9. Supporting Your Code of Ethics Commitment
NAR members are committed to upholding the highest standards of ethics in real estate, and the REALTOR® Store offers products that support this commitment. We provide resources like the Code of Ethics training materials, ensuring you have everything you need to stay compliant and maintain the integrity that sets REALTORS® apart in the market.
10. Convenient Digital Downloads for Immediate Access
The REALTOR® Store makes it easy to get the resources you need when you need them. Many of our products are available as digital downloads, giving you instant access to valuable guides, checklists, and marketing materials without the wait for shipping. This convenience allows you to put new strategies into action right away, keeping your business agile and responsive to client demands.
The REALTOR® Store isn’t just a retail outlet; it’s an essential part of your professional toolkit, delivering the resources, discounts, and educational materials you need to succeed. Explore our vast collection today and take full advantage of the many benefits your NAR membership provides.
Ready to unlock these benefits? Shop now and discover how we can help you grow your business!
About the Author
Dylan Poe is the Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®, where he oversees product development and management. With a deep understanding of the challenges and opportunities within the real estate industry, Dylan works to provide NAR members with valuable resources and tools to support their success. Passionate about helping real estate professionals grow their businesses, Dylan regularly contributes insights on industry trends and strategies through the REALTOR® Store blog.
