Cross-Cultural Selling for Dummies: Teaches readers how to increase sales to people from different cultures such as Hispanics, Asians, African Americans, Middle Easterners and others. In this popular book you will learn to: Build trusting...

Advanced Residential Applications & Case Studies combines theoretical concepts with practical case studies to produce a concise, accurate, and easy-to-understand text. Each unit in this textbook has been divided into topics. Topic content is...

Commercial real estate can seem like a secret society to outsiders. This book will get you in the club!  In an easy-to-follow tone with plenty of examples, The Insider's Guide to Commercial Real Estate will teach you everything you need to know,...

If you’re tired of get-rich-quick real estate concepts that sound good but don’t really work, then it’s time to get expert advice on commercial real estate investing from one of the most published real estate authors in America. This straightforward...

Whether you're a real estate broker, lender, manager, builder, or designer, Selling Real Estate Services will show you how to join the ranks of the top producers. Author Robert Potter shows you how to get chosen over your best competitors and stop...

The Fundamentals of Listing and Selling Commercial Real Estate provides a complete foundation for a career in the Commercial Real Estate Industry. The text contains two sections:  The Fundamentals of Commercial Real Estate The Practice of...