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SHOW YOUR CLIENTS THE VALUE OF HOMEOWNERSHIP

SHOW YOUR CLIENTS THE VALUE OF HOMEOWNERSHIP

Posted by NAR on 08/19/2021

As a real estate practitioner, you know that one of the best ways to build wealth is by owning property, but did you know that homeowners have a net worth that is more than 40 times greater than their renter counterparts? That’s according to the Federal Reserve’s 2020 Survey of Consumer Finances.

Your Store, the REALTOR® Store has a range of resources to help educate your clients and potential customers about the economic benefits of owning a home on both the buyer and seller’s side. Not only is homeownership an essential part of the American Dream, it allows the ability to save money over renting, to accumulate wealth and access credit through building home equity, and to take advantage of the mortgage interest deduction to reduce housing costs.

Check out the following brochures and handouts from Your Store to share with your clients and potential customers:

It's a Great Time to Own! Brochure

Are you working with potential buyers who are still on the fence? Hoping to do business with first time buyers? It’s a great time to share It's a Great Time to Own brochure. A number of topics are covered—from the benefits of home ownership to the value of investing in real estate to the important role you play in the transaction as a REALTOR®. Plus, the brochure includes online resources to provide the consumer more knowledge about the real estate industry and home buying process.

This handy brochure is sold in packs of 100 and is also available via our Print on Demand Program that allows you to customize the product with your information and print the quantity you want to use.

Why Rent When You Can Buy? Brochure

Are your clients still wavering about whether to invest in buying a home? Use this brochure as a great marketing tool to provide the answers and help first time buyers understand how homeownership is considerably less expensive than renting in the long haul.

NAR's Research Division developed this informative brochure to explain the benefits of homeownership in simple terms. Mortgage interest deductions, mortgage principal accumulation, property tax deductions, and home appreciation are depicted in an easy-to-interpret format that strongly supports the decision to buy a home.

This handy brochure is sold in packs of 100 and is also available via our Print on Demand Program that allows you to customize the product with your information and print the quantity you want to use. Also available in Spanish and as a digital download.

Your New Home and How to Take Care of It Handout

Give your customers invaluable, well-presented tips on maintenance to help keep their homes performing like new. The booklet includes useful checklists and a detailed log for home maintenance—the key to ongoing home owner satisfaction. This product is sold in sets of 10, so make sure you keep them in stock as they will be one of the most welcomed takeaways at closing.

About the Author:

The National Association of Home Builders is a Washington-based trade association representing more than 142,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction.

Getting It Sold - Your Resource for Staging Curb Appeal and Selling Success! Brochure

Help your clients maximize their investment when selling their home by sharing this useful brochure. Consumers will learn what they can do to get their home in selling shape to attract buyers so that you can do your job marketing the property. Topics covered range from the Do’s and Don’ts Showing Checklist to 5 Ways to Improve Curb Appeal to 3 Key Staging Basics.

Plus, the brochure includes online resources to provide the consumer more knowledge about the real estate industry and home selling process.

This handy brochure is sold in packs of 100 and is also available via our Print on Demand Program that allows you to customize the product with your information and print the quantity you want to use.

Visit Your Store, the REALTOR® Store to stock up on these resources today! Your clients will appreciate it and you’ll reinforce your reputation as a trusted real estate professional with the experience and expertise to guide customers through the home buying and selling process.

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